EO Israel

Entrepreneurs need other entrepreneurs

Running a business can be lonely. The global Entrepreneurs’ Organization with over 12,000 members brings business owners together for peer learning, shared experiences and access to experts.

 

When its Israeli chapter was getting started, Natie helped introduce it through a branded website, a film, a handbook and more. Eitan was a founding member, so this was a community he belonged to as well as one we were helping to present. The members’ experiences gave us a way to explain why someone would join.

Industry

  • Non-Profit
  • Services

Services

  • Branding
  • Visual ID
Play

Meet the chapter

The chapter needed to get up and running quickly, and a simple would help it do just that. We designed it with original photography, individual member profiles, local and international events, blog posts, video and chapter updates. Visitors could meet the people in EO Israel and see how the chapter connected to the wider organization. Members could find each other and keep up with what was happening.

Eight entrepreneurs made the case

We spoke with eight members whose businesses ranged from purpose-driven media to food education and public speaking training. We asked what drove them, what wore them down and why they made time for EO.

We developed a 5-minute film around their experiences of running very different businesses. One member even said EO kept him sane. Basically, prospective members could hear the value of joining from entrepreneurs who had their own reasons for being there.

The EO Israel Handbook

Guy Spier, the Zurich-based investor and author of The Education of a Value Investor, spearheaded this initiative, with Schreiber Media leading the content and publishing. The EO Handbook gathered stories from business leaders in the wider context of Israel’s innovation and creativity.

A community worth putting in print

Natie branded, designed and illustrated it, giving those stories a home in print. We wanted the book to be something people would enjoy spending time with. Across the website, film and handbook, the people in EO Israel were the best reason we could give for getting to know the organization.