Our blog | by Natie Branding Agency

April 27, 2021

A Baboon Stole My Ice Cream

By Adrienne Chitayat

Esoteric, condescending, enigmatic… If these adjectives float to the surface when conjuring up an image of a scientist I certainly don’t think you’re alone. I know they do for me…and I’m a scientist. Scientists are notoriously bad at communicating their work, often using language that is only...

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March 15, 2021

Lessons from a humbling wardrobe malfunction

In August of 2013, my former agency, BBDO San Francisco, was invited to pitch for one of the largest banks in America, Wells Fargo, to be their strategic and creative...

Jim Lesser

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February 28, 2021

I EHAV A GFIT

I was fortunate to grow up and be nurtured in a warm and loving home. But as a young child, at night, that nasty, green monster would sit on my shoulder, constantly...

Justine Zwerling

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February 24, 2021

NO SHAME

They tell you, to your face, that being overweight can lead to health problems. So with my heart racing, arm tingling, and vision fading, all I could think was: am I...

Daniel Green

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February 3, 2021

Stop Doing S**t

Hey, you! Yes, you. Put down that productivity app. Stop clocking your ride and tracking your delivery and otherwise being a hostage to time. Yes, I know it’s just...

Kat Gordon

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January 26, 2021

Three Predictions for the Future of Digital Media Buying

I’ve been a business technology junkie throughout my career. Early on it was robotics and software development, and more recently it’s been digital marketing. I enjoy...

Amir Chitayat

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January 6, 2021

Princely lessons for a Pop Life

I’m not one for labels, but I admit that I was always the ‘Art Kid’ growing up. It was a role I was given and one I took on with pride. But then, a tween epiphany in...

Troy Gua

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December 23, 2020

2 billion reasons to use WhatsApp for networking

When I entered into the third and final chapter of my career a few years ago, I decided to do what I love doing professionally. In an epiphany moment one morning...

Marc Jarrett

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December 13, 2020

Live in the Moment

My Mother once told me I was dancing before I could walk and it was probably true. My first memory is of me dancing. I was simply present. And I was enjoying it. Now...

Shireen Ashton

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November 25, 2020

Networking from the heart

I’m not the type of person that says hello to everyone, loves small talk and is overly friendly. I’m not the type of person that loves attending events and collecting...

Leah Berwald

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November 17, 2020

The Need for Each Other

I am CEO and co-founder of Mr & Mrs Smith. The company is very much a labour of love from my husband James and me – a boutique-hotel guide that, over the course of 17...

Tamara Lohan

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November 2, 2020

A letter to 2004 me

Wassuuuuuuuuuuuuuuuuuuuup?! How you hanging dawg? If these references are feeling tired, cut me some slack. It’s 2020. We’ve all got a lot on our plate. The last few...

Alex Russell

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October 25, 2020

The Public Thoughts of a Privacy Officer

My role is a fairly new one that reflects one of the great challenges technology poses to modern life: I am a privacy officer. To me, privacy is not primarily about...

Arik Metzer

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October 19, 2020

Fighting FOMO in this WFH Situation

I would be lying if I said I loved working in advertising only for the work, the work, the work. Creating compelling ideas and campaigns was a passion, no doubt. But...

Jessica Malamud

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October 5, 2020

Why You Should Write About Your Career

Advertising was a good career for me, a profession that mixes creativity and salesmanship like a cocktail. For an English major wanting a salary, it was more...

Mat Zucker

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October 1, 2020

I ♥ Advertising

I love advertising. I know it’s not cool to say that anymore. Maybe it once was, back in the day. In the seventies or eighties. But not now. And I also know there can...

Simon Foster

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September 24, 2020

The Best Detour You’ll Ever Make

Your ad career might not lead exactly where you think it will – and that’s the best news of all. Chances are, you had a vision of when, where, and how your...

Stephen Curry

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September 14, 2020

eCommerce Comes Into Its Own

This article might seem like it’s about selling online, but it’s really about being the best at what you do. No matter what that is, hopefully, you’ll get something...

Assaf Eshel

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September 8, 2020

Yes, boss ladies. You’re supposed to be here.

I wasn’t an exceptional student. My grade point average was never higher than 3.0 at any given time. My highest degree is a BS from the University of Kansas in...

Jiffy Iuen

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August 31, 2020

Decide or die

As I grew up in 1980’s London like most Jewish people in my neighbourhood I lived an amazingly simple life. Hard working parents, a comfortable home, one holiday a...

Mark Rose

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August 26, 2020

What our leaders can learn from our kids

Lockdown forced us families into a small space for really a long time. In my case: myself, three teenagers, a stressful job and quite a bit of wine. For the first...

Jo Frankel

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What My Kids Taught Me About PR

August 19, 2020

What My Kids Taught Me About PR

What is PR and why does it matter? These are two fundamental questions that you would think after 15 years in the game I would have figured out by now. Yet, I find...

Marc Cohen

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August 13, 2020

Want to be a CEO? Try being a Copywriter first.

The conventional path to becoming a CEO is well-trodden. A distinguished career in finance. Or a marvelous journey through operations. Or a climb up the corporate...

Rob Schwartz

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August 10, 2020

5 Tips for Successful Startup Marketing

Startup marketing has so many shapes and styles that vary from one company to another. It is highly dependent on your business model, target market and nature of the...

Hila Shitrit Nissim

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August 6, 2020

Create. Direct. Eat. Repeat.

Shokunin is the Japanese word that describes an “artisan” or “craftsman” of the highest honor. But this translation does not give the term it’s full due. In...

Eran Lobel

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July 26, 2020

Has Sustainability’s Time Finally Come? Four Indicators to Keep an Eye On.

Sustainability has been at the top of the global agenda for the last decade. Especially in Europe, consumers have become much more aware of the impact their choices...

Sandrine & Philippe Raffin

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July 20, 2020

I Know Exactly How That Feels

This goes out to all you up and coming advertising creatives, who are up and coming in a world bereft of advertising education. Once, in living memory, most agencies...

Bruce Lee

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July 13, 2020

See Me

Every day, at my work, I meet people who want to be heard. To be remembered. Whether I work with a business leader to upgrade their impact, help a TED speaker prep...

Abigail Tenembaum

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July 6, 2020

It Makes Me More

If you’ve never watched the Norman Lear documentary Just Another Version of You, I recommend you put it in your queue and, during your copious spare time while we’re...

Dana Satterwhite

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June 29, 2020

If You Want to Sell the Sizzle, Consider the Stakes.

When Eitan messaged me to write about my perspective on the ad industry, I immediately said yes. After all, I heard the names of the others being asked, and they were...

Jeff Greenspan

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June 23, 2020

If my father can

I’m a designer in New York. My father is 75 and retired. He’s Korean and lives in Brazil. A few years ago my father and mother came to New York to visit my son...

Ji Lee

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June 17, 2020

I Believe in Factory Tours

I believe in factory tours. I believe in doing research. I believe in listening more than speaking. And in learning everything I can about the clients I work for, the...

George Tannenbaum

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June 9, 2020

The Only Like That Matters

A young couple attempting to get the perfect selfie at the Grand Canyon inch their way to the edge of the cliff before falling 800 feet to their death. A woman is...

Roger Baldacci

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Why You Should NOT Create a Personal Brand

September 23, 2019

Why You Should NOT Create a Personal Brand

Wait, what? You shouldn’t have a personal brand? On the contrary. Having a personal brand is really important for how people present themselves today. There are those...

Eitan Chitayat

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August 7, 2019

5 ways to Rock the Room when Public Speaking

We need to speak publicly every day in all areas of our lives. However, not all of us give a public address or speech daily. Usually, when we do, it’s a significant...

Barbie Goldfoot

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Ever see a little kid driving a car? Rebranding can be like that.

May 7, 2019

Ever see a little kid driving a car? Rebranding can be like that.

One of the things we do here at natie occasionally is follow our own advice. We have to take what we usually advise clients to do with their brand and apply the same...

Eitan Chitayat

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July 26, 2017

Her Words

It might just be Wonder Woman’s record-breaking box office figures or the female equality marches that have sprung up in all corners of the globe lately. But it’s...

Eitan Chitayat

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The right brand story to the right audience is powerful medicine

May 21, 2017

The right brand story to the right audience is powerful medicine

As founder and creative director of the natie Branding Agency, I’ve worked with companies in industries ranging from jewelry and fashion to biotechnology and data...

Eitan Chitayat

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April 23, 2017

Need a good idea? Go for a walk. Or a swim. Or a bike ride. Or…

We can all recite the many benefits of exercise: it jump-starts your mood while it protects you from heart disease, stroke, high blood pressure, osteoporosis, back...

Leon Kesler

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Blog - jonathan-levi-natie - Natie Branding Agency — Creativity and Memory: Friends or Foes?

March 7, 2017

Creativity and Memory: Friends or Foes?

I remember years ago, as I made my way through the educational system, what a bad rap “memorization” got. “We teach students to be creative, analytical thinkers...

Jonathan Levi

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February 8, 2017

Your heart knows things your brain can’t imagine

If you told me 20 ago that I’d be living in New York, married to a non-Jewish girl and working in venture capital, I’d say you must be crazy. Insane. But it turns out...

Eyal Bino

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Blog - rebecca goldsteen natie intern - Natie Branding Agency — I’ll always work hard be nice

January 23, 2017

I’ll always work hard be nice

Upon completing her stint here with us, we asked one of our especially wonderful interns, Rebecca, to consider writing a blog post for the natie site about the...

Rebecca Goldsteen

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Blog - Alan Wolk Television natie - Natie Branding Agency — Requiem for a Pebble

December 21, 2016

Requiem for a Pebble

About four years ago, a friend passed along a link to a Kickstarter for a new kind of watch along with a note saying “I think you’ll like this.” The device, named...

Alan Wolk

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Blog - Curt Simon Harlinghausen - Natie Branding Agency — The Missing Link for a Successful Future in Business

December 15, 2016

The Missing Link for a Successful Future in Business

Education is King. Experiencing is King Kong. Sharing is Donkey Kong. For fifteen years I’ve been working for enterprise companies, universities, organizations and...

Curt Simon Harlinghausen

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March 16, 2015

Now’s a great time to talk

“If you’re lucky enough to have a parent or two alive on this planet, call them. Don’t text. Don’t email. Call them on the phone. Tell them you love them, and thank...

Thomas Gayno

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March 12, 2015

A year abroad

This year my (American) family and I left San Francisco to spend a year in Tel Aviv. It has been the most exciting, inspiring, insane, and invigorating thing I have...

Eric Lachter

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March 11, 2015

Design The Future

“The best way to predict the future is to design it.” Buckminster Fuller said that. His words inspire me every day of my life. To follow them there is a list of steps...

Nicola Cozzolino

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February 5, 2015

Testing. A great idea’s mortal enemy.

Occasionally, you’ll hear about an advertising agency that doesn’t participate in the idea-killing charade known as testing, but here in the U.S., testing is a...

John Simpson

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December 24, 2014

Surviving the 2004 tsunami

10 years ago i was on a boat with my family right in the middle of the andaman sea when the earth violently cracked open off the west coast of sumatra, indonesia and...

Eitan Chitayat

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November 19, 2014

What should i draw?

I’m ALWAYS drawing – I LOVE to draw, and I had this old idea waiting around for that perfect rainy day – which turned out to be Saturday, November 1st. So I went to...

Ron Lent

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October 6, 2014

Right-brainers: the next generation of big thinkers.

After graduating from the dublin institute of technology in ireland with my degree in visual communications, I could not wait to get out there and experience the...

Adele Ellis

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August 26, 2014

Nobody likes the middle, man.

In any industry, it’s easy to lose perspective. It’s easy to become complacent. It’s easy to forget why you ever started doing something in the first place and...

Dana Satterwhite

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July 17, 2014

Why i love domino’s. (Yes, I said it).

Pizza. The best fast food there is. Fresh out of the brick oven or cold the next day. I have strong memories of pizza birthday parties as a kid, and of late-night...

Dina Chitayat

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July 2, 2014

Float upstream

I’ve been thinking a lot lately about how a river is such a perfect metaphor for branding with a blog and social media. Water that flows through nature can’t be fully...

Ben Jacobsen

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June 17, 2014

Storms and 15 foot waves

Three years ago a few good men had an idea. To do something that had never been done before; Be the first men to ever row from the mainland of europe to iceland, the...

Einar Örn

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May 28, 2014

There’s social and then there’s social

Around a week ago I had the pleasure to speak at Kahenacon 2014. That’s kahena digital marketing’s yearly conference on inbound marketing, advertising and social...

Eitan Chitayat

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May 22, 2014

Create and live without fear

“The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around,...

Nicola Cozzolino

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May 12, 2014

My dad’s waiting in the car for me

When Eitan invited me to write something about advertising for this new blog, I thought about all sorts Of stuff that might be interesting. A post by me – clogged...

Brian Collins

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April 17, 2014

Making music art again

Remember back in the day when you looked forward to buying music? You know, when buying an album was an intimate experience. You’d go to the store, pick it up in your...

Tomer Ciubotaru

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April 16, 2014

The one show

Besides the basic pleasure of creating exceptional work, there are honestly very few honors in adland. One of the most prestigious without a doubt is being the...

Eitan Chitayat

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April 8, 2014

Feel your feet

I would love it if you stopped reading this right now. Take a moment, wherever you are and just stop. Take three deep breaths. Feel your feet. Okay, do that and...

Heidi Hackemer

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December 30, 2013

Press a card – any card

A few months back we gave the natie brand an overhaul with a new logo and website. We also revamped our business cards and made each and every one decidedly unique.

Eitan Chitayat

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December 17, 2013

Fashion and food

This year uniqlo released a new collection in their brand philosophy called lifewear – clothes for a better life for everyone, everyday. They’re dedicated to making...

Dina Chitayat

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November 27, 2013

Go slow, Arik.

When I was but a young boy growing up in hong kong, two albums defined my childhood. Both were israeli albums. My listening to them was influenced by my brother who...

Eitan Chitayat

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November 11, 2013

Berlin, Germany.

So we just got back from Berlin. We were there for the leadel FLY conference which was super-inspiring. Eitan was actually a speaker and we also got to see all the...

Dina Chitayat

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October 14, 2013

Pay the writer

Fellow creatives and people seeking creative services, take a look at Harlan Ellison’s (brilliant) rant about ’Paying the writer’. In true Ellison style, he’s...

Eitan Chitayat

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August 29, 2013

Intention

Know that recent apple animation that just came out? No? It’s called intention and you should. It brought wondrous smiles to our faces. What it shows is that quality...

Eitan Chitayat

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August 5, 2013

Our first rebrand

Hi world. Allow us to re-introduce ourselves. Yes, our natie brand underwent a facelift and this past June we debuted our new look. The whole team worked like...

Eitan Chitayat

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The natie Blog

A Baboon Stole My Ice Cream

We've got a newsletter. Sign up.

Lessons from a humbling wardrobe malfunction

I EHAV A GFIT

NO SHAME

Stop Doing S**t

Three Predictions for the Future of Digital Media Buying

Princely lessons for a Pop Life

2 billion reasons to use WhatsApp for networking

Live in the Moment

Networking from the heart

The Need for Each Other

A letter to 2004 me

The Public Thoughts of a Privacy Officer

Fighting FOMO in this WFH Situation

Why You Should Write About Your Career

I ♥ Advertising

The Best Detour You’ll Ever Make

eCommerce Comes Into Its Own

Yes, boss ladies. You’re supposed to be here.

Decide or die

What our leaders can learn from our kids

What My Kids Taught Me About PR

Want to be a CEO? Try being a Copywriter first.

5 Tips for Successful Startup Marketing

Create. Direct. Eat. Repeat.

Has Sustainability’s Time Finally Come? Four Indicators to Keep an Eye On.

I Know Exactly How That Feels

See Me

It Makes Me More

If You Want to Sell the Sizzle, Consider the Stakes.

If my father can

I Believe in Factory Tours

The Only Like That Matters

Why You Should NOT Create a Personal Brand

5 ways to Rock the Room when Public Speaking

Ever see a little kid driving a car? Rebranding can be like that.

Her Words

The right brand story to the right audience is powerful medicine

Need a good idea? Go for a walk. Or a swim. Or a bike ride. Or…

Creativity and Memory: Friends or Foes?

Your heart knows things your brain can’t imagine

I’ll always work hard be nice

Requiem for a Pebble

The Missing Link for a Successful Future in Business

Now’s a great time to talk

A year abroad

Design The Future

Testing. A great idea’s mortal enemy.

Surviving the 2004 tsunami

What should i draw?

Right-brainers: the next generation of big thinkers.

Nobody likes the middle, man.

Why i love domino’s. (Yes, I said it).

Float upstream

Storms and 15 foot waves

There’s social and then there’s social

Create and live without fear

My dad’s waiting in the car for me

Making music art again

The one show

Feel your feet

Press a card – any card

Fashion and food

Go slow, Arik.

Berlin, Germany.

Pay the writer

Intention

Our first rebrand