- Start Ups
Medisafe. Branding, Strategy, Copywriting, Logo + Visual ID.
A refreshed brand can be just the medicine a company needs.
Medisafe is answering one of the most vexing and frequently asked health care questions of our time: “How the heck am I ever going to keep all these medications straight?” Their answer was a mobile app that lets users do more than just organize their pills; it lets them take back the feeling of being in control of their various meds rather than at their mercy. With Medisafe, no one trying to follow a complicated medication regimen ever has to feel like they’re on their own. And it quickly grew to be the most popular app of its type in the world.
So, as so often happens with rapidly growing brands, it was time for an identity evolution… and team Natie was just what the doctor ordered.
The healthcare field changes rapidly. Brands have to keep up.
We started where we always do: with the strategy. We interviewed the key stakeholders at the company to make sure everyone was in agreement on the right strategy to take Medisafe to the next level. Then we started exploring to see what looked and felt right.
A contemporary new look, from a logo and new brand colors and typography to stationery and presentation templates, a complete iconographic language, conference and collateral material and a slew of website copy. (Nope, we didn’t do the site.)