Medisafe Healthcare

More control in your hands

Keeping track of medication is a job in itself, particularly when the routine is complicated enough to leave you feeling that the meds are running your day. Medisafe’s app was built to help people regain control of how overwhelming it can feel. As the company grew, it needed a story and identity that could develop with the business while remaining accessible to the people it served.

 

Our job was to bring together a pinpointed brand strategy and story, visual identity and copywriting, with a focus on giving the company a contemporary, consistent way to introduce itself and staying with you. The starting point was easy to understand: keeping track of your medication shouldn’t have to take over your life.

Industry

  • Healthcare
  • Technology

Services

  • Logo
  • Strategy
  • Writing

An identity the whole team could get behind

The design needed to be bold enough to give Medisafe a distinct presence, while remaining approachable in a category that can already feel complicated to the people using it.

We explored how that balance could come through in the logo, brand colors and typography, aiming for a contemporary expression without making the brand dependent on a passing trend. We also developed a complete set of icons, carrying the design into the smaller details of the brand.

A new identity for an everyday responsibility

We applied the identity to stationery, presentation templates, conference and collateral materials, and wrote the consistent, branded website copy in a human and approachable voice.

Bold to notice. Easy to approach.

The design system had to accommodate different kinds of communication, from introducing Medisafe at a conference to explaining the company in a presentation. The app helped people keep track of something complicated, and the brand needed to be easy to get to know.