Our obvious and not-so-obvious branding servicesThis section comes with a disclaimer for those with a short attention span: There's a heck of a lot of copy on this page because we offer a s**t-ton of branding services. So consider yourself warned.
We didn't hold back. (We never do.)
Just about anything and everything related to branding, from concept to execution
If you've had a chance to take a close look at our site, you probably already understand what we do for a living. Yep, our sweet spot is delivering the overarching brand, whether it's for a completely new product, company, service or organization - or it's for the evolution of a brand: when you have a new story to tell, you're feeling outdated, the business strategy has shifted, you're pivoting, you've acquired a company, your company now offers more products or services, the market has completely changed and you now need to as well, etc. The reasons are endless. Our foundational building from brand strategy, manifesto, tagline, naming and logo/ visual identity work doesn't happen by accident. It's a process we take you through best summarised here in our (wait for it) process page.
Beyond that, there are a host of other services we offer. We've summarised each service here and then some. Why? Because sometimes you don't need a whole new brand. You need stuff that needs to incorporate your brand. With thinking. With words. With visuals. With real assets. We do a lot of that. Take a look.
While we can deliver whatever you need related to branding, we strongly believe in the foundation of a brand. What’s at its core. And that means, before you select from a menu/laundry list of deliverables, you need to uncover your truth. Every step in our branding process forms a sturdy foundation for the next, making this initial phase critical. It's imperative to invest enough time and uphold unwavering honesty. Often, busy schedules might tempt people to rush through or question its significance. ("Don't we already know this? Is it really that crucial?") Yet, the value of our work is directly proportional to the effort invested throughout the entire process. We can only spotlight your brand's strengths by understanding its weaknesses candidly. And then we net out with what you need to say to the world. Your position. That only you can express. Once this part of the process concludes (typically spanning a few weeks to a couple of months, contingent on organization size and interviewees), we’re confident with what your company need to say inside out – especially when dealing with firms where key stakeholders aren't entirely aligned.
We term this step a "manifesto" for a reason, not just another "corporate philosophy." It's more than just a clinical list of objectives or a soulless market summary; it's your heartbeat, your credo. It embodies why you show up for work each day, what you aspire to achieve, and the path you're committed to taking. Typically around a page in length (sometimes shorter, rarely longer), your manifesto emerges as the distilled essence of those initial interviews. However, it's not a catch-all; it's a precision tool. The manifesto trims away the superfluous, the irrelevant, and the superficial, leaving only your company's core truth, what you stand for, and sometimes, what you stand against. Your manifesto is the flag you boldly plant, challenging anyone to dislodge it. It's a claim only you can stake.
After the Strategy phase, we've gained a deep understanding of your company and its industry. Now, it's time to apply this knowledge, especially if you're in search of a new name. Our name suggestions are thoughtfully crafted to align with your company's unique personality and leave a lasting impression on your customers. Speaking of names, we'll provide you with lots of options because naming is always super-subjective. These options are carefully chosen from a broader selection to ensure you find one that truly resonates. And while we don’t do a trademark check (we leave that to the lawyer) we do conduct a Google search to see if there are any similar names in your category so we avoid them.
Our approach to taglines mirrors the depth of insight we bring to naming projects. This concise phrase must encapsulate your company's essence and mission in a way that resonates authentically. Crafting taglines, though seemingly effortless when done right, is a nuanced task. Similar to naming, we generate a multitude of tagline ideas, present you with the finest, and await your feedback.
Your logo stands as one of the most noticeable pieces of creativity your customers and prospects encounter – it practically becomes your brand's face. And it's important to understand that a logo isn't just a symbol; Your company, product, organization or service has its own unique identity, and your logo should genuinely capture this distinctiveness. It should be memorable, straightforward, clear, and relevant. Think about its adaptability, from business cards to billboards, in black and white as well as color, whether it graces your products, your entrance, a ZOOM background or the clothes you wear. Before you get too attached, visualize how it will appear and what it will communicate in every conceivable context. Our aim is simple: your logo should be something you genuinely love because it'll be seen in countless places, and we won't stop until you're smitten.
Once a logo is chosen, it’s time to get behind it with a visual identity that holds together a potentially vast range of deliverables. Initially, you might think about a website and email signature, but your visual identity could grace a diverse array of environments and contexts. How it's showcased in a presentation might differ from its appearance on a sales sheet. What works for a one-pager might not work for a social media post. What's essential is the meticulous care we take in crafting your visual identity. We make sure that no matter the application, each and everyone we execute captures the essence of your brand perfectly. Consistency is king as your audience has to experience your brand in a uniform and compelling manner every time they come across it. Why? So that they remember it – and love it.
How you convey your message in writing is just as crucial as your visual representation. Whether it's your website, a brochure, or a conference presentation, chances are, your audience will first encounter your brand through written content, not in person. Wherever your story and message unfold, it must be impeccably crafted, crystal clear, and true to your brand's identity. Our mission is to ensure that your company is portrayed precisely as you envision. We specialize in delivering not just words but your brand's voice, offering a spectrum of content solutions, from comprehensive online articles to impactful headlines, catchy taglines, and compelling broadcast scripts.
At our branding agency, we offer a wide array of design services that go beyond traditional boundaries. Our diverse team of international designers is well-equipped to take on various creative challenges. Whether it's crafting visually appealing presentations, designing engaging social media graphics, or developing distinctive event collateral, we're here to infuse creativity, strategic thinking, and our wealth of experience into every project. While we don't delve into production, we possess a strong grasp of the practical aspects involved. Our mission is to transform your ideas into compelling design solutions that truly embody your brand and resonate with your audience.
Imagine U/X (or information architecture) as the backbone or blueprint of your website. In essence, it serves as the foundation that ensures your site will encompass all the essential information and functionality you desire, preventing costly course corrections during design and development. Collaborating with our skilled information architect, we'll engage with your team to grasp your site's objectives and requirements, pinpointing the necessary content and functions. The outcome? A meticulously crafted wireframe that forms the bedrock of your site's design. This initial step in website construction is pivotal, and getting it spot on is paramount.
How you present yourself online is just as crucial as your physical appearance. Given that your website often marks the first encounter for potential customers and prospective team members, it must convey clear, well-crafted, and on-brand messaging. We have a knack for taking your existing content and seamlessly infusing your brand's voice into every word, ensuring your company is portrayed precisely as you envision it. It's about leaving an indelible online impression that authentically reflects who you are and what you stand for.
A re-skin service is like giving your website a fresh coat of paint, allowing you to transform its appearance without altering its underlying structure or platform. (Because why fix something that isn't broken when you can still make it look even better!) When embarking on this journey, we work closely with you to define the scope of the transformation, whether it's a subtle facelift or a more radical redesign. Then, our skilled team meticulously crafts layered PSD files, ready for implementation by your internal or external development team, or even directly on platforms like Figma and others of its kind. It's about breathing new life into your digital presence while keeping the foundation that's already working for you intact.
After obtaining the green light for design and copy, we transition seamlessly into the development phase, and we choose the highly reliable WordPress platform as our canvas. It stands as one of the most esteemed content management systems, ensuring that once our work is complete, you'll have no trouble managing your website independently. WordPress offers an extensive array of plugins and features available for purchase, catering to your current site requirements and providing the versatility to adapt as your business evolves. Additionally, we incorporate the Yoast plugin for basic SEO setup, ensuring your site is search-engine friendly. Plus, rest assured that our development is fully responsive, guaranteeing that your website will adapt flawlessly to various devices and screen sizes, delivering a consistent and impressive experience to your audience. And when it comes to browsers, we've got you covered on Chrome, Firefox, and Safari (but let's just quietly exclude Internet Explorer - it's had its time in the limelight).
In today's digital landscape, crafting newsletters that reflect your brand identity while keeping in touch with your customers is essential, and newsletters are key. Serving as a major way we all connect, newsletters offer direct communication, personal touches, and seriously insightful info. We believe in them and use them a lot ourselves. So we're all about infusing your newsletters with your unique essence. We don't just design; we make sure your newsletters speak your brand language effortlessly. So don't underestimate the power of newsletters, as some people do. They’re a vital tool for businesses to engage, inform, and retain customers effectively in the modern age. And we can help you with yours.
We’re not a social media agency. That said, we know a lot about social media! So, instead of assuming the full responsibility of social media management, we propose a collaborative approach. Our team handles brainstorming, content creation, and we provide you with assets for your social media platforms. This approach ensures a consistent and engaging presence in line with your brand. Our proposed services include creating a monthly social media calendar tailored to your objectives. We also craft content for posts, offering you assets for posting on Facebook, Twitter, and LinkedIn. On average, this usually entails around 10 assets each month, with clients actively contributing content for 4-5 of these assets. Please note that our focus is on content creation (more on that in a second below) and providing you with the necessary assets for independent posting. We don’t include active engagement or outreach with your audience. That’s not us. Our goal is to equip you with high-quality, brand-aligned content, allowing you to manage your social media channels with ease while you concentrate on your core business activities. Bottom line? Our social media support aligns seamlessly with your brand's identity, adding a digital twist to your overall presence without losing that special touch.
In today's digital landscape, content creation stands as the cornerstone of effective communication, be it for LinkedIn, Facebook, X, or Instagram. While content creation itself may not be a novel concept, it has evolved into an art form crucial for engaging audiences and shaping brand identities. At our branding agency, we've been honing our content creation skills for over two decades. This extensive experience stems from a deep understanding of branding dynamics and the intricacies of captivating an audience. Crafting compelling narratives is second nature to us, making content creation a seamless extension of our expertise. When it comes to creating content that resonates, whether it's for LinkedIn, Facebook, X, or Instagram, you could say it's our sweet spot in the ever-evolving world of branding.
Iconography gives your brand personality while giving you a way to communicate that goes beyond words. They can be used in a variety of ways – in apps, on websites, in marketing materials and presentations, etc. We would create 12 icons based on definitions we’d determine together. Of course, they’d reflect and work with your company’s distinct visual style. we're all about crafting icons that tell your brand's unique story. Sure, you could snag icons from the vast online sea for free, but having your own bespoke icons? That's where the magic happens. Original icons are like the secret sauce of your visual identity, giving you that distinctive edge in a world of copy-paste. We pour our heart and soul into creating icons that seamlessly blend with your brand's personality, extending its essence in every pixel. Think of it as your brand's exclusive club membership – no bouncers, just originality served on a digital platter.
Beyond our digital expertise, we also excel in delivering a diverse range of collateral materials tailored to your company's needs. From meticulously crafted annual reports to engaging brochures and various marketing materials, we're your dedicated creative partners. Our specialty lies in elevating the necessary into the exceptional, ensuring each piece aligns seamlessly with your brand's identity. In a world where perception is paramount, these collateral materials become vital ambassadors of your brand's story and impact.
We take immense pride in our knack for weaving narratives that resonate. Our dedicated service revolves around crafting corporate decks that not only inform but also captivate. We delicately blend together an engaging storyline, refine the messaging with care, and wrap it all up in an aesthetically pleasing design – think of it as the sartorial elegance of presentations. A well-crafted corporate deck holds more significance than a mere presentation; it's an opportunity for your company to authentically connect. It showcases your brand's values, communicates your distinct offerings, and fosters trust in a bustling market. In an age where genuine communication is paramount, we're here to ensure your corporate deck speaks sincerely and compellingly, helping your company flourish while forging impactful relationships.
We're all about crafting captivating stories that stand out. Our expertise shines through in our top-notch service of creating and developing investor decks. We seamlessly blend narrative finesse with impeccable copywriting and eye-catching design, ensuring your vision gets the attention it deserves. A well-branded investor deck isn't just a bunch of slides; it's your company's ambassador to potential investors. It showcases your brand's essence, communicates your value proposition, and establishes credibility in a competitive landscape. In a world where first impressions matter, we're here to make sure your investor deck leaves a lasting mark, helping your company secure the investments it needs to thrive.
Brand Guidelines (or brand book)
The process of branding or rebranding equips you with the foundational elements necessary to venture into the market. It involves defining your brand's positioning, shaping its narrative, fashioning a logo, crafting a tagline, and establishing a visual identity. Once your brand is all dressed up and prepared for its grand entrance, what comes next? This is where marketing takes the reins to introduce your brand to the world and strike a chord with your intended audience, ultimately fostering its growth and extending its reach. Here at our agency, our commitment goes beyond simply launching you on your journey to promote the brands we've diligently crafted. We provide you with an array of assets, including websites, investor decks, concise one-pagers, engaging brochures, and more. While don’t offer a comprehensive marketing plan in-house, we firmly believe there's untapped potential which is why we collaborate closely with a select dedicated partner (or two), working hand in hand to ensure your brand will get the visibility it deserves, reaching precisely the right eyes and ears with your essential message
Maybe it’s making your logo come alive. Or it’s an informative piece explaining your cutting-edge tech. Whatever it is, animations have this magical ability to breathe life into ideas, making them leap off the screen and unfold into something that captivates. Our animations go beyond visuals; we craft scripts, create storyboards, develop original illustrations, and bring them to life with animation. We add depth with just the right (human) voiceovers, ensuring your message resonates. Our editing finesse and sound mixing expertise guarantee a polished final product. With us, your brand story doesn't just get told; it becomes a visual journey, that’ll hopefully leave a lasting impression on your audience.
Your brand book or brand guidelines serve as the compass to keep everyone on the same page. These handy guides lay out the basic brand rules: everything from how to use the logo right, sizing and spacing tips, image recommendations, typography and font choices, to nailing the perfect colors (including pantone, rgb, and cmyk values), and even setting the tone for your brand's voice. But we don't stop there! We also show how your brand springs to life across a variety of marketing materials – from B2B and B2C to stuff you'd find in stores and online. Whether we've helped create your overarching brand identity, or your company has evolved and you need a supporting hand, we've got you covered. Our deliveries come in different sizes, too, suitable for start-ups (around 15 pages) or major corporations (up to a whopping 100 pages). These guides aren't just for the bigwigs; they're designed with your CMO and marketing team in mind, ensuring everyone's on the same creative page. Trust us; your marketing folks, writers, and designers will truly appreciate the clarity and direction these resources provide.
In this competitive landscape, it's not just about being noticed but leaving a lasting impression. Crafting a compelling narrative for your brand, integrating animated elements into your booth, and ensuring a cohesive and visually appealing design across all materials, from brochures to giveaways, will reinforce your brand identity and establish a strong, memorable presence in the atmosphere of conferences, conventions, and speaking engagements. Standing out in the crowd requires meticulous attention to detail and a creative approach that resonates with your audience, setting you apart as a leader in your industry.
Employee Value Proposition (EVP)
At Natie Branding Agency, we specialize in crystallizing your Employee Value Proposition (EVP), turning your organization's essence into a compelling narrative that resonates with both your existing team and potential candidates. While you already know why your company is a great place to work, expressing it effectively—the hook, angle, and concise story—is where we excel. Our expertise lies in uncovering the hooks, angles, and core elements that define your EVP. This narrative becomes the guiding force behind all your internal and external communication related to employee engagement and recruitment. We've successfully crafted EVPs for companies of all sizes, empowering them to attract and retain top talent. Creating your company's EVP is our passion and expertise. We've successfully crafted EVPs for companies, both big and small, helping them attract and retain top talent. Partner with us, and together, we'll create an EVP that not only captures attention but also wins hearts.