YouTube SpaceLab

Working on the Google Space Lab Project had us over the moon

Seriously unreal project. Space Lab was a competition geared toward stoking kids’ interest in space. Students were invited to submit ideas for experiments to be conducted in space, and the winning idea was actually carried out.

It was fun, but it was also serious science – in fact, the panel of prestigious judges included Stephen Hawking. Nothing like this had ever been done before. Check out the spot below.

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All about teamwork

For six months, we worked with YouTube, the Google Creative Lab, EMEA, NASA, ATP, Weir+Wong, and Toaster on Space Lab. We were charged with developing the voice of a global campaign that was translated into nearly 20 languages. And develop it we did.

Up in space

We delivered scripts that were read by orbiting NASA astronauts, a YouTube masthead spot with over 10 million view, a global Google homepage promo and an entire website that received over 20 million hits in its first few weeks.

And while all this teamwork was devoted to promoting science to kids, we learned a galaxy of info, too!

Our words in space

One highlight is hard to beat: watching ISS commander Mike Fossum deliver the script we’d written here on Earth from the International Space Station. There’s something about hearing your words come back from space that takes a little while to sink in. We’re still not quite over it.