Michal is a Manchester girl. That’s where she gets her friendly, down-to-earth approach from that she applies to her work. And that’s why we love her. Madly and deeply.

She’s actually never worked in Manchester though. She began her career in London working for corporate biggies like Virgin and Heinz, adding industry awards to her portfolio with each campaign. She then went across the pond to New York and has now landed, permanently, in Tel Aviv.

She’s dedicated the larger part of her career to working with ethical clients, from charities such as Cancer Research UK and the NSPCC to medical start-ups and trade unions. Every client Michal’s worked with has something in common – they are clients she believes in, can be passionate about, and can help make a real difference to – be it in fundraising, branding, campaigning or marketing. She brings her through-the-line marketing experience, and her extraordinary client management skills to the Natie team and clients.

Michal is an idealist combined with a pragmatist. Which means she thinks big and then works out how the visionary idea can be achieved. Believe us when we say that every client feels safe in her capable hands. So long as her hands aren’t cooking. That’s her passion – a close runner-up to her true passion…Which is Michal eating whatever she cooks.