October, 27 2021
Our client VinciWorks acquired by Marlowe PLC, the London-based software giant.
We delivered their brand strategy, story + messaging. They're making phenomenal progress. Congrats to all!
NATIE
International Branding Agency
WE BUILD WORLD-CLASS BRANDS
Purpose-driven, passionate and true, we’re a full-service international branding agency that does it all. From brand strategy, copywriting, logo design and visual identities to websites and more, we’ve been delivering brands for over 20 years with clients large and small. Our blood pumps faster when we put all the pieces together.
JUSTT
NAME, BRAND STRATEGY, COPYWRITING, LOGO + VISUAL IDENTITY
Helping merchants fight and win
Voted one of LinkedIn’s most promising start-ups in Israel and having recently raised almost $70 million, JUSTT fight chargebacks so merchants can win back lost revenue and keep what’s rightfully theirs. A mitigation solution that really, really works, they’re all about fairness and simplicity. Here’s the brand we created for them.
GUEST SERIES
thought leaders
share their thoughts
share their thoughts
thought leaders share their thoughts
Allow us to introduce a few savvy industry leaders. In these special guest articles, they shed light on how they feel on a range of subjects – from branding, marketing, race, e-commerce and privacy to public speaking, social media, WFH, sustainability and more. They're pretty amazing.
Please enjoy.
Please enjoy.
Hunter
BRAND STRATEGY, COPYWRITING, LOGO + VISUAL IDENTITY
We Go Beyond
Hunter is an executive search company for people who search for the best. They came to us for their rebrand. Not just to make them stand out, but to deliver what’s true to who they are and how they do things. Just like the tagline we delivered for them, we went beyond.
IsraAID
BRAND STRATEGY, COPYWRITING, LOGO, VISUAL IDENTITY + WEBSITE
Disasters can happen anywhere. So can hope.
You’ll find IsraAID most anywhere people are suffering from natural or man-made disasters. Based in Israel, they’re a non-governmental organization that has worked on emergency relief and long-term development in more than fifty countries. We’re proud to share with you their re-brand.
Sweet Victory
NAME, BRAND STRATEGY, COPYWRITING, LOGO, VISUAL IDENTITY + WEBSITE
SC*#W YOU, SUGAR DEMON!
We all get sugar cravings, at all hours of the day and night. They’re so hard to fight and sometimes will power just isn’t enough. Thankfully, there’s a new Sheriff in town that’ll pistol whip your desire for sugar right on the nose. Here’s our case study behind this brand story of potentially epic proportions.
natie standards
we live and
breathe them
breathe them
STANDARDS WE DON'T COMPROMISE
We’ve got core values that make us who we are. We stick to them. In fact, we’ve got a poster of them up at our space so they’re always top of mind. In the spirit of complete transparency and you getting to know us, we’re sharing them with you.
MoreVC
NAME, BRAND STRATEGY, COPYWRITING, LOGO, VISUAL IDENTITY + WEBSITE
A VC that does more. And a name that says, “More.”
Changing times for this renowned Israeli VC called for a change in direction. They needed to expand their reach to include other sectors while keeping their core values – their spirit – exactly the same. Uncovering the truth of this company was the key. So we did.
Clariter
BRAND STRATEGY, COPYWRITING, LOGO, TAGLINE AND VISUAL IDENTITY
A Clean Slate
Sustainability matters. Clariter is transforming the globe by transforming plastic waste into something that doesn’t harm the earth. They needed a story tailored to many audiences, and an identity that’s professional and human: a brand that’s all about clean. And that’s what we gave them.
We’ve delivered branding for some companies you might recognize
Testimonials
IN THEIR WORDS
The Natie team got to know us inside-out and articulated our vision precisely with painstakingly crafted words and exceptionally high-caliber design. True partners.
Roy Shmuel, CEO, Sightec
Natie made our rebrand as seamless as possible and never let us down. True partners in this critical process, I couldn't recommend them enough.
Ran Sharon, Group CEO, Clariter
Searching the world for the right team for our rebrand, I couldn't believe my luck when I was introduced to Natie. To find such talent and expertise locally in Israel was amazing. An exceptional group!
Sandy Hammer, C-Founder, AllSeated
I could have never understood the depths to which Natie helped us communicate our essence. Everything felt on-point and just right.
Ari Nahmani, CEO and Founder, Kahena
Such a creative team with a truly global outlook to branding and marketing. We're delighted with the results and couldn't have picked a better agency.
Melanie Braunold, Director of Investor Relations, Israel Infrastructure Fund (IIF)
Our old brand used to be tucked away in the recesses of one or two minds; our new brand is now in the very air we breathe. Thank you, Natie.
Trevor Asserson, Senior Partner and Head of Dispute Resolution, Asserson
Natie's work was impeccable. More than just a great branding agency, they're truly long-term partners for us.
Tato Bigio, Co-Founder & CEO, UBQ
Natie has done an outstanding job in transforming the image, brand, look, website and story of Waterlogic. I would not hesitate to recommend them.
Jeremy Ben David, Group CEO, Waterlogic
Things you might be wondering
Where is natie, anyway?
Our modest headquarters are in Tel Aviv, but Natie is a truly global team. We are remote (always have been) as that allows us to work with a select team. Namely, some of the best professionals in the business that have been at our side for more years than we can count. USA, UK, Italy and beyond - Natie is wherever there’s bonafide talent that lives for building world-class brands.
How much is this going to cost?
In branding – even more than in most things – you get what you pay for. So let’s not talk about what it costs; let’s talk about what it’s worth - what kind of ROI you can expect from building a great brand. Let’s talk about your business, your industry, the challenges you face and what you really need. Then we can talk intelligently about costs.
DO I REALLY NEED ALL THIS?
So you just wanted, say, a logo. And sure, that may be the most visible piece of creative work you put out there. But that’s not a brand. Your customers want to walk away with something they can identify with and trust and feel good about giving their money to. And that takes a lot more than just a logo. In short, let’s discuss.
What kind of clients do you take on?
It’s not about industry or sector or B2B vs. B2C - by those standards, we work with all kinds of clients. To us, what’s most important is that we both agree on the essential importance of branding. That we work collaboratively and with mutual respect. That we all take pride in what we do and enjoy doing it. Those are the kind of clients we love most.
How long do projects take?
We work hard and we work fast, but we don’t rush. Building a brand takes time. Depending on a few factors, it could be a month or two, or it could be as long as six. But we have a process that we follow because we know it works. And we’ll keep you apprised of progress and schedules every step of the way.
SOUNDS GREAT - what’s next?
We’d love to get to know you and hear your thoughts about what it is exactly you’re looking for. Just email us at via the contact section and let’s get a proper conversation started.
More
April, 19 2021
A worldwide first? Sure. Our client Sightec nails it.
Sightec gives drones the ability to get from point A to B safely without the need for GPS signals. Wow.
April, 18 2021
Both our clients working together to make the world a better place
Baby steps towards good. Keter and UBQ Materials partner to bring sustainable garden goods.
January, 28 2021
Natie-branded chewing gum helps you resist sugary foods
Some great press for our clients at Sweet Victory - we're so happy they're getting the exposure they deserve.
January, 7 2021
Disrupting Entrepreneurship on TBWA Award-wining podcast
Eitan joins Snoop Dogg, Maria Shriver, Charlemagne tha God, Al Roker, Kat Gordon and Rob Schwartz in TBWA's Disruptor Series podcast.
February, 12 2020
Natie host Otto Beisheim School of Management (WHU) in Tel Aviv
Founder Eitan Chitayat speaks to WHU – Otto Beisheim School of Management, Germany, as part of their new Customized Master in Management and Entrepreneurship Program.