Protecting the Mediterranean with bright animation and dark lyrics.
“Zalul” means clear in Hebrew.
It’s also the name of an inspiring organization determined to help clean up our part of the Mediterranean Sea and keep it free of pollution and waste. We wholeheartedly believe in what they’re trying to do, so we pulled on our Speedos and jumped in to create an animation illustrating just how bad pollution along the Israeli coast has become.
We started by writing a catchy, poppy Beach Boys-ish tune and marrying it to disturbing lyrics describing the consequences of pollution on our health and the health of our sea-dwelling friends.
Juxtaposing sharply contrasting elements can make for very memorable communication.
Here’s one example: “I went to the beach to get some color, but instead I got soaked in zinc and mercury, oh oh. Walking home, my nipples fell right off and now there’s a chance that I’ll die of cancer or kidney damage, yeah, yeaaaah.”
We chose to play these dark words off of an innocent, child-like illustration style to push this contrast even further. While we wrote the lyrics and created the animation (as well as a series of posters), multi-talented Israeli rock star (and friend) Shahar Even-tzur composed the music and recorded the song the only way he knows how – brilliantly. Taken together, the images, tune and lyrics create a powerful and memorable message about how we can “dream of a clear blue sea” all we want, but we need to make big changes to make it a reality.
Keep rocking it, Zalul!