
- Non-Profit
- Philanthropy
Brand Strategy, Naming, Logo, Visual Identity & Website
For the dreamers and the go-getters
A concept that came from a few inspired entrepreneurs back in the day, namely natie founder, Eitan Chitayat as well as Tamar Yaniv, the idea for this initiative was truly a labor of love. The 5 Percent Club is a platform and was created to become a space for people from all walks of life to come and share the 5% of their life that’s made up of what’s uniquely meaningful them. People who are a part of the project contribute by writing articles which describe how they live, in the hope of inspiring others to try new things and be open to new experiences.
So far, contributors have included such esteemed guests as Susannah Melvoin, Pete Favat, Emma Sinclair and Tamara Lohan.
The goal of The 5 Percent Club is to help awaken those who are looking to add more value to their life, whether it’s picking up a new hobby, or just understanding a little more about him or herself. So, the visual identity needed to speak to this uniquely energetic theme. We developed a logo and visual language for the blog using colors that pop and that add an equally interesting contrast to the stories that fill it.

A 100% website
The website was developed in WordPress, is completely responsive and functions to highlight the newest posts, and writers which have contributed to the site. With seamless connectivity to social media, this blog was made for discovery, and more importantly, sharing.

Wear it on your chest
What you’ll find at The 5 Percent Club is the expression of people’s 5%. Inspiration. Moods. Epiphanies. Vulnerabilities. Surprises. Bravery. Humor. Thought starters and some thought closers, too.

How d' you take your 5 PERCENT?
Milk? Sugar? One Lump or two? Take us much or as little as you need on any given day. However much you take, we hope it inspires you to better live your 5%.




Make the brand sing
We knew that sharing the gospel of the 5% percent was going to take more than a good-looking website. So we created a range of marketing materials with the visual identity of the brand in mind, including newsletter templates, ad banners and merchandise that evoked the spirit of the blog, and in turn, served as powerful tools in growing a follower-base.
If you’re interested in contributing a story or an article to this initiative, just reach out here – we’ll help make it happen.


