- Start Ups
To elevate this corporate brand,
we dug really deep.
It’s been said that the best things in life are worth waiting for. Well that goes for branding, too, and it’s certainly true for Signals Intelligence Group (formerly known as D&A). Working side-by-side with Signals over a span of years, we re-named, re-branded, re-positioned and re-imagined this fine company. What took so long? Getting every single step right before going on to the next one. Like spending three months working out the strategy. And providing dozens and dozens of names in order to find just the right one. Could everything have gone faster? Sure – but today, what we all (Signals team included) remember from that process was not how involved it was and how much detail we went into, but how right where we ended up was.
Signals brings together intelligence experts, data and computer scientists and business professionals to help Fortune 500 companies become intelligence-driven organizations. They take a company’s various business objectives and break them down into intelligence-based tasks.
Then, using proprietary data collection and analytics technology, they capture this intelligence to help their clients reach their goals and propel their business forward.
B2B branding starts the same as B2C branding: with lots and lots of questions.
Corporate and b2b work requires a slightly different approach from consumer work.
Even so, we’re still trying to get at the truth of a company, so we started where we always do: we asked the Signals team a ton of questions, and we worked closely alongside them to get honest answers and to develop a brand story that gets at the heart of what Signals stands for.
Watching a brand come to life out of its many intricate components is fascinating and rewarding.
We’re excited to have had a hand in helping Signals communicate what they’re all about. And when we see the phenomenal success they’ve had working with major American and European corporations, we’re happy in the knowledge that all that time was time well spent.
We wrote the script, illustrated each and every graphical element, made the whole shebbang move and then swept over it with voice over, music and sound. so here it is – a piece that signals shares with some of the biggest companies on the planet.
Watch, listen and enjoy.