Employer Branding

Yes to keeping your valued employees – and attracting new ones.

Employer branding is all about crafting a captivating story about your company that appeals to both your current employees and potential new hires. It's about crystallizing your Employee Value Proposition (EVP) – the unique reasons that make working at your company special.

You might already know what makes your company great, but the challenge lies in conveying it effectively. You need to find that perfect angle, hook, and concise narrative that grabs your specific audience's attention all the while being also inspiring and motivating. Think of it as the reason why someone would want to join your team. And stay there.

This EVP shapes how you communicate both within your company and to potential candidates. Ultimately, employer branding is the compass that guides your internal and external communication about what sets your company apart and why it's an awesome place to work.

We’ve delivered EVPs for some of the leading tech companies in Israel. Back in the day, working closely with the HR department, we crafted an internal growth story for Amdocs employees that was all about -thriving. More recently for NICE, a global company with almost 10,000 employees across the globe, we delivered their EVP strategy and narrative which revolved around people who love incredible challenges, in the best sense of the word. We even continued with them on an onboarding platform and other assorted materials. Clariter, a client for whom we delivered their entire brand recently returned to us as they're set for more expansion. Each of the positions we created for all these companies is unique to them. They speak to their audience, externally and internally. And each one is different. Which is just the way it should be.

For yours too, yes?