March 11, 2015

Design The Future

Nicola Cozzolino

Nicola is Natie’s infinitely talented designer. Toward the tail-end of a 10-year career in fashion design, he began to study graphic and web design and fell in love with the trade. This passion led him to try his hand at one of Naples’ top ad agencies. There he worked on national campaigns, websites, and countless brand identity projects. Vignelli would be proud.

“The best way to predict the future is to design it.” Buckminster Fuller said that. His words inspire me every day of my life. To follow them there is a list of steps to take. It’s easy, friend. Take them. You certainly won’t be bored.

 

Feed the brain.
Be curious, be intellectually independent. This is the first rule to follow when feeding the brain. You are a container and the more things you put inside, the more rich you will be of things to express. A designer should see how something could be before others do. You need to live in your imagination, always. But the ability to imagine is not a gift. It is more like a small bud, a seedling, and you need to water it every day of your life, and trust me, it will became a big and strong tree. Read, walk, listen, speak, see the world with free eyes and a clean spirit.  Don’t be limited. Be open. Don’t be scared. Ever.

 

Fear is a lie.
You can do everything you want as long as you respect what and who you have around. So be courageous and believe always in your ideas. If you feel different, you probably are. Tell it to the world. You only have a certain number of days to express yourself. Don’t waste your soul, bring it to the light. And if you make mistakes, don’t worry, you are human after all.

 

Learn from your mistakes.
Try.
And try.
And try.
And try again.
And in the end, if you have some doubts, please try again. One more time.
Every time you do it, you will learn more. Live as a carpenter who’s building a chair. It will be never perfect, but always better. Every day a bit more. All the challenges you will face will teach your more about yourself. Be humble and open to comparison. Listen to yourself and learn to listen to others. You are better than what you can image. Trust in your capacities.

 

Citizen of the world.
Respect your culture and learn from others. Don’t be fascinated by “titles”, read the entire article before you decide your opinion. Be free from conditions, and be the sum of all experiences you have lived. A designer, a creative, can design and create only what he already has lived. What he has experienced. If you haven’t done it yet, what are you waiting for? Go and get it.

 

Love
Love. Because there is no reason to not love. You are here. We are here. Now. Live the present and love. The heart is the master. Let yourself be guided by your feelings. They never make mistakes. And if you suffer, no problem, go back to number 3.

 

“Be yourself, everyone else is already taken.”
Oscar Wilde.

 

“And the future will be yours.”
Me.

Guy Spier

A suggestion. From a distance.

Okay. I don’t hate humanity – nowhere close – but I get bored with most conversations quickly. I’m not good at small talk, especially in...
Read more
Eli Ezra

The Invisible Cost of Constant Interruption

In our digital age, constant interruption has become the norm, and this comes at a steep and unrecognized cost. Every few minutes, we receive a...
Read more
Guy Gordon

How I learned to embrace the terror and joy of authentic self-expression

“Quiet people have the loudest minds”,  Stephen Hawking once said. I’m a creative introvert by nature. As a comms strategist, I’ve always been happier working...
Read more
Daniel Bernard

Sport is Life

“Hi Daniel. This is Galit, the PE teacher from your son’s school. How are you?” Without pausing long enough for me to answer, she continued:...
Read more
Sandy Hammer

The Legend of Emily Sanders

For many companies, it used to be that once you had sold something, it was ”thank-you-very-much-and-see-you-in-another-life”. Today, more companies understand the importance of their customer...
Read more
Yoel Israel

Company culture, meet WFH. WFH, meet company culture.

If you want to work alongside the team you helped build – happily – you have to prioritize company culture. Above and beyond any of...
Read more
Danielle Nagler

It’s 2021 – Let’s Talk About Depression

My name is Danielle — but that’s not so important. What I want you to know is that I suffer from Clinical Depression. Maybe it’s...
Read more
Adrienne Chitayat

A Baboon Stole My Ice Cream

Esoteric, condescending, enigmatic… If these adjectives float to the surface when conjuring up an image of a scientist I certainly don’t think you’re alone. I...
Read more
Justine Zwerling

I EHAV A GFIT

I was fortunate to grow up and be nurtured in a warm and loving home. But as a young child, at night, that nasty, green...
Read more
Kat Gordon

Stop Doing S**t

Hey, you! Yes, you. Put down that productivity app. Stop clocking your ride and tracking your delivery and otherwise being a hostage to time. Yes,...
Read more

What's on your mind?

Reach out and we'll get back to you

Start writing

    I’m not a robotSubscribe to our newsletter
    Email us at info@natie.com
    Follow Us
    Close