The Natie Blog | Branding Creativity and Guest Voices

Eli Ezra

The Invisible Cost of Constant Interruption

In our digital age, constant interruption has become the norm, and this comes at a steep and unrecognized cost. Every few minutes, we receive a...

Brad Mislow

Baked

The creative process in advertising is a team effort, whether creative people like it or not. As long as there’s a brand attached to the...

Max Lempert

I’m Russian

I’m Russian. That’s not a very popular thing to say right now, but I’m proud of it. Putin is not Russia. Until recently, I was...

Guy Gordon

How I learned to embrace the terror and joy of authentic self-expression

“Quiet people have the loudest minds”, Stephen Hawking once said. I’m a creative introvert by nature. As a comms strategist, I’ve always been happier working...

Kim Whitaker

Not All Those Who Wander Are Lost

Once upon a time, there was a young woman who traveled the world to “find herself.” She found a whole lot more than she bargained...

Daniel Bernard

Sport is Life

“Hi Daniel. This is Galit, the PE teacher from your son’s school. How are you?” Without pausing long enough for me to answer, she continued:...

Sandy Hammer

The Legend of Emily Sanders

For many companies, it used to be that once you had sold something, it was ”thank-you-very-much-and-see-you-in-another-life”. Today, more companies understand the importance of their customer...

Yoel Israel

Company culture, meet WFH. WFH, meet company culture.

If you want to work alongside the team you helped build – happily – you have to prioritize company culture. Above and beyond any of...

Danielle Nagler

It’s 2021 – Let’s Talk About Depression

My name is Danielle — but that’s not so important. What I want you to know is that I suffer from Clinical Depression. Maybe it’s...

Adrienne Chitayat

A Baboon Stole My Ice Cream

Esoteric, condescending, enigmatic… If these adjectives float to the surface when conjuring up an image of a scientist I certainly don’t think you’re alone. I...

Jim Lesser

Lessons from a humbling wardrobe malfunction

In August of 2013, my former agency, BBDO San Francisco, was invited to pitch for one of the largest banks in America, Wells Fargo, to...

Justine Zwerling

I EHAV A GFIT

I was fortunate to grow up and be nurtured in a warm and loving home. But as a young child, at night, that nasty, green...

Daniel Green

NO SHAME

They tell you, to your face, that being overweight can lead to health problems. So with my heart racing, arm tingling, and vision fading, all...

Kat Gordon

Stop Doing S**t

Hey, you! Yes, you. Put down that productivity app. Stop clocking your ride and tracking your delivery and otherwise being a hostage to time. Yes,...

Amir Chitayat

Three Predictions for the Future of Digital Media Buying

I’ve been a business technology junkie throughout my career. Early on it was robotics and software development, and more recently it’s been digital marketing. I...

Troy Gua

Princely lessons for a Pop Life

I’m not one for labels, but I admit that I was always the ‘Art Kid’ growing up. It was a role I was given and...

Marc Jarrett

2 billion reasons to use WhatsApp for networking

When I entered into the third and final chapter of my career a few years ago, I decided to do what I love doing professionally. ...

Shireen Ashton

Live in the Moment

My Mother once told me I was dancing before I could walk and it was probably true. My first memory is of me dancing. I...

Leah Berwald

Networking from the heart

I’m not the type of person that says hello to everyone, loves small talk and is overly friendly. I’m not the type of person that...

Tamara Lohan

The Need for Each Other

I am CEO and co-founder of Mr & Mrs Smith. The company is very much a labour of love from my husband James and me...

Alex Russell

A letter to 2004 me

Wassuuuuuuuuuuuuuuuuuuuup?! How you hanging dawg? If these references are feeling tired, cut me some slack. It’s 2020. We’ve all got a lot on our plate....

Arik Metzer

The Public Thoughts of a Privacy Officer

My role is a fairly new one that reflects one of the great challenges technology poses to modern life: I am a privacy officer. To...

Jessica Malamud

Fighting FOMO in this WFH Situation

I would be lying if I said I loved working in advertising only for the work, the work, the work. Creating compelling ideas and campaigns...

Mat Zucker

Why You Should Write About Your Career

Advertising was a good career for me, a profession that mixes creativity and salesmanship like a cocktail. For an English major wanting a salary, it...

Simon Foster

I ♥ Advertising

I love advertising. I know it’s not cool to say that anymore. Maybe it once was, back in the day. In the seventies or eighties....

Stephen Curry

The Best Detour You’ll Ever Make

Your ad career might not lead exactly where you think it will – and that’s the best news of all. Chances are, you had a...

Assaf Eshel

eCommerce Comes Into Its Own

This article might seem like it’s about selling online, but it’s really about being the best at what you do. No matter what that is,...

Jiffy Iuen

Yes, boss ladies. You’re supposed to be here.

I wasn’t an exceptional student. My grade point average was never higher than 3.0 at any given time. My highest degree is a BS from...

Mark Rose

Decide or die

As I grew up in 1980’s London like most Jewish people in my neighbourhood I lived an amazingly simple life. Hard working parents, a comfortable...

Jo Frankel

What our leaders can learn from our kids

Lockdown forced us families into a small space for really a long time. In my case: myself, three teenagers, a stressful job and quite a...

Marc Cohen

What My Kids Taught Me About PR

What is PR and why does it matter? These are two fundamental questions that you would think after 15 years in the game I would...

Rob Schwartz

Want to be a CEO? Try being a Copywriter first.

The conventional path to becoming a CEO is well-trodden. A distinguished career in finance. Or a marvelous journey through operations. Or a climb up the...

Hila Shitrit Nissim

5 Tips for Successful Startup Marketing

Startup marketing has so many shapes and styles that vary from one company to another. It is highly dependent on your business model, target market...

Eran Lobel

Create. Direct. Eat. Repeat.

Shokunin is the Japanese word that describes an “artisan” or “craftsman” of the highest honor. But this translation does not give the term it’s full...

Sandrine & Philippe Raffin

Has Sustainability’s Time Finally Come? Four Indicators to Keep an Eye On.

Sustainability has been at the top of the global agenda for the last decade. Especially in Europe, consumers have become much more aware of the...

Bruce Lee

I Know Exactly How That Feels

This goes out to all you up and coming advertising creatives, who are up and coming in a world bereft of advertising education. Once, in...

Abigail Tenembaum

See Me

Every day, at my work, I meet people who want to be heard. To be remembered. Whether I work with a business leader to upgrade...

Dana Satterwhite

It Makes Me More

If you’ve never watched the Norman Lear documentary Just Another Version of You, I recommend you put it in your queue and, during your copious spare...

Jeff Greenspan

If You Want to Sell the Sizzle, Consider the Stakes.

When Eitan messaged me to write about my perspective on the ad industry, I immediately said yes. After all, I heard the names of the...

Ji Lee

If my father can

I’m a designer in New York. My father is 75 and retired. He’s Korean and lives in Brazil. A few years ago my father and...

George Tannenbaum

I Believe in Factory Tours

I believe in factory tours. I believe in doing research. I believe in listening more than speaking. And in learning everything I can about the...

Roger Baldacci

The Only Like That Matters

A young couple attempting to get the perfect selfie at the Grand Canyon inch their way to the edge of the cliff before falling 800...

Barbie Goldfoot

5 ways to Rock the Room when Public Speaking

We need to speak publicly every day in all areas of our lives. However, not all of us give a public address or speech daily. Usually,...

Leon Kesler

Need a good idea? Go for a walk. Or a swim. Or a bike ride. Or…

We can all recite the many benefits of exercise: it jump-starts your mood while it protects you from heart disease, stroke, high blood pressure, osteoporosis,...

Jonathan Levi

Creativity and Memory: Friends or Foes?

I remember years ago, as I made my way through the educational system, what a bad rap “memorization” got. “We teach students to be creative, analytical...

Eyal Bino

Your heart knows things your brain can’t imagine

If you told me 20 ago that I’d be living in New York, married to a non-Jewish girl and working in venture capital, I’d say...

Rebecca Goldsteen

I’ll always work hard be nice

Upon completing her stint here with us, we asked one of our especially wonderful interns, Rebecca, to consider writing a blog post for the natie site...

Alan Wolk

Requiem for a Pebble

About four years ago, a friend passed along a link to a Kickstarter for a new kind of watch along with a note saying “I...

Curt Simon Harlinghausen

The Missing Link for a Successful Future in Business

Education is King. Experiencing is King Kong. Sharing is Donkey Kong. For fifteen years I’ve been working for enterprise companies, universities, organizations and events all...

Thomas Gayno

Now’s a great time to talk

“If you’re lucky enough to have a parent or two alive on this planet, call them. Don’t text. Don’t email. Call them on the phone....

Eric Lachter

A year abroad

This year my (American) family and I left San Francisco to spend a year in Tel Aviv. It has been the most exciting, inspiring, insane, and...

Nicola Cozzolino

Design The Future

“The best way to predict the future is to design it.” Buckminster Fuller said that. His words inspire me every day of my life. To...

John Simpson

Testing. A great idea’s mortal enemy.

Occasionally, you’ll hear about an advertising agency that doesn’t participate in the idea-killing charade known as testing, but here in the U.S., testing is a...