Four screens. Plenty of moving parts.
While Element and TJX shot and supplied the live-action footage, we worked with TJX on the design and on the animated elements. With four screens in play, the design had to be considered at the scale people would actually encounter it. Together, we brought it into one piece working across all four lobby screens.
A lot of people behind the scenes
Production took plenty of back-and-forth as the live-action footage and animation came together. Working across four screens added complexity, including the processing demands of handling the video and animated imagery at that scale.
Working together
The result was a colorful introduction to the company that became part of the experience of entering its offices. A lot of people and a lot of work went into that first hello. And what a hello.