Less website between you and your show
We removed the clutter to give the content a cleaner setting, using white space and a more restrained design. That meant treating the surrounding interface as something to help people reach the videos on both desktop and mobile. A better-looking page wouldn’t help much if people still couldn’t find their shows.
Before you press 'play'
The smaller interface details were part of that work, including hover effects on thumbnails and the nav bar, next to understated iconography. It gave the site a more contemporary look while keeping the surrounding design from competing with the shows.
Thumbnail to show at lightening speed
Across the desktop and mobile, those choices backed up the same intention: a clearer path from landing on the site to finding something you really want to watch. That's what the viewers want and that's ultimately what the viewers should get. Sorry - got.
Ok. Go watch now...
Finding a program and watching it were the reasons to be there, and we kept coming back to that. A television website has plenty of work to do before someone presses play; after that, it should know when to step aside. Happy viewing.