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Elron Ventures. BRAND STRATEGY, COPYWRITING, LOGO, VISUAL IDENTITY + WEBSITE.
REBUILDING THE BRAND THAT HELPED BUILD ISRAELI HIGH-TECH
You can’t overstate the importance of Elron (now renamed Elron Ventures) in creating the robust high-tech sector that flourishes in Israel today. Iconic, multibillion dollar multinationals can trace their existence today all the way back to their visionary early support. Along the way, they created the entire framework of how venture capital funding operates in Israel. Legendary hardly describes all that they have built here.
But in the rapidly evolving high-tech landscape, they felt their brand was a little more yesterday than tomorrow. The company needed to reframe their narrative to look to the future, no matter how amazing their past was. By the time we finished working with them, we had delivered this new story, along with the strategy it was based on, a tagline, a name change, a new logo, manifesto and complete visual identity plus website.
The company needed to reframe their story to look to the future, no matter how amazing their past was. To their credit, our client got it and wanted it. Able to assess their own situation every bit as clearly as they evaluated a startup’s, they realized this was no mere surface-level re-skin but a reinvention that would go to the very heart and soul of the company. They understood something else as well: the values they had built their VC firm on were fundamental. These values were their soul, and that did not have to change – indeed, it couldn’t.
Renaming a company as well-known as what they were known for before poses a very interesting challenge: how do you keep the tremendous equity the name carries while still signaling the start of something new? For Elron and their partners at Rafael Development Corp. (RDC), the solution was to transform their name to Elron Ventures. The first word acknowledged their incredible heritage, while the second, new word looked to the future with a we’re-rolling-up-our-sleeves spirit.
We also designed a new logo that combines Elron’s tradition and gravitas with its entirely new way of working. The new Elron Ventures operates with the agility and nimbleness today’s tech world demands, and they focus on areas that are especially rich with opportunity: cyber, enterprise software and medical devices.
The brand new website we delivered comes complete with a bold new look and feel. It’s updated with all the latest information you need to know about Elron Ventures and its portfolio companies and has plenty of new imagery. No mere rebranded website. It’s a seismic shift from the old. Oh, and it’s fast, too.