Like IsraAID, we hit the ground running.
From the moment IsraAID arrives somewhere that’s been hit by disaster, they spring into action. We did too, working hard and fast to lay a solid foundation for their brand.
We got to know their global team and talked a lot with every person. After a few weeks, we developed a brand story that culminated in a new tagline: Future First. Because IsraAID helps communities reclaim their future. And a future is the most important thing you can build.
We got to know their global team and talked a lot with every person. After a few weeks, we developed a brand story that culminated in a new tagline: Future First. Because IsraAID helps communities reclaim their future. And a future is the most important thing you can build.
Future first
The visual brand flowed directly out of this new position and tagline. Bold, spirited, and optimistic, it’s forward-looking and focused on the things people can accomplish by working together. (The new logo we designed and the colors we selected all work together, too.)
Powerful imagery creates a strong impression
Because of the nature of the work they do, IsraAID’s extensive library of photography played a huge role in their rebrand. There’s simply nothing more visually powerful than people working together to rebuild – a child’s smile or two clasped hands say more than words ever could. So we leveraged these images everywhere we could.
A new website... and a future filled with hope.
The images we used are featured prominently on the new website we created from the ground up – structure, design, copywriting, development, everything. Their visual ID system, 2020 annual report, stationery, and a range of marketing materials rounded out a comprehensive list of deliverables.
Continued reasons to admire them
Since our work together, IsraAID has kept giving us reasons to admire them. In recent years, they’ve supported displaced communities in Israel after October 7, helped schools in Ukraine navigate the strains of war, and deployed an emergency team following the 2025 earthquake in Myanmar.
Disasters are a challenging part of life on earth. That’s just the way it is. And disasters can happen anywhere – to anyone. But with people who make up the IsraAID organization, so can hope. It was immensely rewarding to be able to create the brand of this remarkable group of people and present it to the world.
Disasters are a challenging part of life on earth. That’s just the way it is. And disasters can happen anywhere – to anyone. But with people who make up the IsraAID organization, so can hope. It was immensely rewarding to be able to create the brand of this remarkable group of people and present it to the world.