We love truth, thinking, creativity and making, making, making things. If there’s no love for the creative or no excitement for the work, then something’s wrong. Enthusiasm and passion is in our DNA. Whatever you do, we hope it’s part of yours.

Up there with some top branding agencies in the world? We've heard that. The kudos probably have to do with how we’re a remote agency with a top international team. We’re based in sunny Tel Aviv, and hold ourselves to the highest global standards.

Regarding our work and conduct, nothing's ever ‘good enough’. We deliver the most we can squeeze out of ourselves so clients get the best. If what we’ve made isn’t good enough for us, we won’t share it. We don’t settle for anything less than ‘that’s f@#$%ing great’.

We pay super close attention to every single one of our clients and their own unique needs. Understanding them and going above and beyond isn’t ever the exception. It’s an unbreakable rock-solid rule at Natie Branding Agency.

We’re fair. We respect our clients, our partners and each other – not to mention our craft. But if ever clients treat us inappropriately, we don’t pretend it didn’t happen. And – saying this right here be damned – we don’t stand for it, either. #respectyourself

We tend to over-deliver rather than under-deliver. For example, we present great work on-time, or even early. And oftentimes, more of it. We always try to exceed a client’s expectations, not just meet them or deliver the bare minimum.

We’re a boutique agency, and the clients who decide to roll with us usually do because they expect to get true partnership, better work, stellar service and attention to detail that’s second to none. Honestly? We don’t know how to work any other way.

Was something fun, or was it delightful? Did you think about it, or agonize over it? Shades of meaning, tone, nuance...these are things we obsess over. It’s not about using big or obscure words. It’s about using the right words. Every time. We live for that.

We work with schedules and deadlines. We stick to them not letting things drag on and on indefinitely. Not just with clients, either. On our own internal projects, too. Otherwise nothing gets done – and we’re all about getting things done.

Everyone has their own way of staying in touch. Us? We respond to clients, potential clients and partners quickly. If we get an email in the morning, by 6pm there’s usually a response. No point in leaving people hanging, is there?

Everyone here at Natie tries to be kind and respectful. We’re not rude or dismissive – whether to each other, our partners, clients, potential clients or to perfect strangers. It’s just not who we are. Work hard. Be nice. Amen.

We have a checklist that’s part of our process. From emails to briefs to presentations. No short cuts. No quick fixes. It comes down to paying attention and making sure we’ve got everything covered. It’s not complicated. It’s common sense.

Sometimes we fall short or make a mistake. When that happens, we get to the bottom of it and right the wrong. Sure, everyone screws up occasionally. But we do our damnedest to make sure the same faux-pas doesn’t happen again.

We're on time for meetings. Maybe not if a massive asteroid is about to hit earth, if we’ve been abducted by aliens – or maybe Gillian Anderson was over for dinner and we’re still recuperating. But that’s it. Clients might be late. We aren’t.

We create from a place of strength. It means challenging clients to dig deep to get to what’s truly special about them. What we uncover ultimately makes their brand stronger. Nothing’s as powerful as the truth. There’s nothing we care about more.

Work at Natie isn’t a drag. Even though there is the day-to-day stuff to get through and the craziness that comes with it, we’re a happy bunch. We crank up the music and bust out the high-fives. Every day is a party. Life’s simply too short.

We’re a small team with heaps of love. We stick together through work’s inevitable ups and downs and do what we can to help each other out. Pitch in on a deck? You got it. Run out for coffee? How do you take it? Caring for each other is who we are.

Clients, in their own right, want the best agency for them. But that works both ways: we want the best clients for us, too. Like-minded people. Strong values. For us to do our best, it needs to be a good match. Because we want to deliver our absolute best.

We work with global clients. Here, Africa, the States, London, Paris...you name it. We’re at home wherever clients need branding support because the key to working globally is to think locally. Our team is made up of international people. Go figure.

We’d rather have something and not need it than need something and wish we had it. So we keep handy everything from spare adapters and chargers to hard candies, packs of tissues and aspirin. Plus sunglasses, of course. Hey, the future’s bright.

We love branding work. But we love the rest of our lives, too – our families, friends, pets and hobbies. So we ensure we're spending enough time with all of them. For us, we only truly enjoy the work stuff if we’ve spent enough time outside of it. Our passion comes from life.