Eitan Chitayat is a truly global citizen. He’s also the founder of our agency.

A creative director, copywriter, storyteller and brand-builder, Eitan’s been delivering branding, identity and narrative work for B2C and B2B clients in practically every category for well over 20 years. He’s lived in Hong Kong, London, Tel Aviv, New York and Boston, judged one of advertising’s finest global competitions, The One Show, written scripts for astronauts in space (really), created viral films and spoken at TEDx.

Leading Natie and surrounded by dedicated teams both near and far, he’s made remote work the agency’s specialty. He thrives on creativity, strategic storytelling and forging solid relationships, all while delivering smart creative work he credits to Natie’s amazing global team.

Eitan has overseen and delivered award-winning work across all mediums, most notably for Google, Apple, Facebook, YouTube, TJX, Volkswagen, Target and a slew of industry-agnostic startups that have gone on to conquer the world. He’s worked at Arnold Worldwide in Boston, Ogilvy and BBDO in New York and was TBWA Digital’s Executive CD in Tel Aviv.

He’s also the creator of ‘I’m That Jew’, a viral Jewish storytelling and advocacy project focused on identity, belonging and pride. Since October 7, his films, writing and advocacy content about Jewish identity, Israel and antisemitism have been viewed nearly 400 million times across social media.

He consults, speaks at conferences and has a weakness for LEGO-building. “Work hard and be nice” are the words he lives by.

Some advertising folks are left brain; some are more right brain. Dan can only be described as whole brain. Insatiably curious, keenly interested in consumer behavior and a lover of the original and unexpected, Dan is a strategist’s strategist. His sharp, nimble approach is the hard-won result of a thirty-year journey that began at Procter & Gamble and Sara Lee, where he developed breakthrough strategies for several well-known brands.

With that rock-solid start, he moved on to the “What If?” innovation consultancy, first in London and then to help set up their Asia office in Shanghai. For five years, Dan had the pleasure of asking global brands like Astra Zeneca, Novartis, Philips and Coca Cola, “What if you…?” From there he’s served as VP Strategy at McCann’s Tel Aviv office and as Keter’s Global Marketing Director.  We sure do love working with that well-traveled brain of his. Dan hails from Manchester in the UK, so his Man United fandom is totally legit. His strategy for enjoying life is to play footy with his kids and to explore Israel from the seat of his bike, Lycra shorts and all.

All things Natie are all things Dina, and that’s the truth, good people.

Originally from Boston, Massachusetts, Dina has spent the last 25 years living and working in the amazing city of Tel Aviv. (Come visit and see how amazing it is!)

Before making the big move from Red Sox land, she studied business administration at the University of Michigan while (somehow) also finding time to study Mandarin Chinese and photography.

She has worked at a few software start-ups as the marketing manager, and she also worked at Kodak for several years as the product communications manager. (Plenty of Kodak moments there.)

Since she has worked on both the client and agency sides, Dina’s pretty comfortable covering it all. From managing projects to the back-end business admin stuff to anything you can think of, she’s adept and always finding better ways to do things.

In her free time, she bakes sinful cookies and cakes, and she loves to travel. She’s jumped out of planes a few times, too. No lie.

Director, editor, producer – if it has to do with film, Adam has done it and done it well. From his studio in the hipster capital of Brooklyn, New York, Adam has worked on everything from commercials and music videos to documentaries.

In fact, you may have even seen his work, considering that his various projects have garnered over 10 million views. Great brands? How do Google, Rolling Stone, D’Addario, Delta, Masterclass, and KITH sound?

Adam earned a BFA in film and animation from the Rochester Institute of Technology. Besides filmmaking, he is passionate about photography, painting, and taking the road less traveled. And probably writing, shooting, and editing a documentary about it, too. He believes creating video work is a never-ending exploration of character, aesthetic, tempo, and emotion. A creative soul, he pushes every boundary to bring a story to dazzling life so that you’re feeling, thinking and enthralled by it all at the same time.

Michal is a Manchester girl. That’s where she gets her friendly, down-to-earth approach that she applies to her work. And that’s why we love her. Madly and deeply.

She’s actually never worked in Manchester though. She began her career in London working for corporate biggies like Virgin and Heinz, adding industry awards to her portfolio with each campaign. She then went across the pond to New York and has now landed, permanently, in Tel Aviv.

She’s dedicated the larger part of her career to working with ethical clients, from charities such as Cancer Research UK and the NSPCC to medical start-ups and trade unions. Every client Michal’s worked with has something in common – they are clients she believes in, can be passionate about, and can help make a real difference to – be it in fundraising, branding, campaigning or marketing. She brings her through-the-line marketing experience, and her extraordinary client management skills to the Natie team and clients.

Michal is an idealist combined with a pragmatist. Which means she thinks big and then works out how the visionary idea can be achieved. Believe us when we say that every client feels safe in her capable hands. So long as her hands aren’t cooking. That’s her passion – a close runner-up to her true passion… Which is Michal eating whatever she cooks.

Nicola was born in Italy, he lives in Italy and we envy him for being there. But though he was born in a small town near Naples in the south of the country, his spirit is quite worldly.

He’s studied classical literature in Latin, Italian and ancient Greek, but he always had a knack for design. In fact, he was a designer in the fashion trade, but after ten years of that, he began to study graphic and web design. He promptly fell in love with Massimo Vignelli’s work (thanks, Eitan!) and the modernist movement. This passion paved the way for him to earn a spot at one of Naple’s top ad agencies, where he worked on national campaigns, websites and countless brand identity projects.

Nicola is a typography freak and wrestles daily (and in his sleep) to find harmony between colored pixels and white space. He expresses creativity in any medium, is a published design veteran and has won a few international prizes along the way. A seasoned teacher of web and graphic design, he is an instructor at one of Italy’s most renowned communications institutes. And if you could draw DNA from one of his cells, ‘creativity’ would be written on them in Helvetica.

His dream is to build a better world where language, whether designed or written, is beautiful. He has adopted his mentor’s belief that “design is one, not many different ones.”

John got into advertising thirty years ago mostly because it appealed to his curiosity and love of learning new things. A job that required him to know as much as he could about something before he sat down to write about it? This was a career for him. Unearthing what makes a product special and communicating that to people in a way that makes them care continues to be what he loves most about his work. He has been a copywriter and creative director at agencies in Providence, Rhode Island and Boston, Massachusetts, where his work has been recognized by Communication Arts Magazine, the One Show, and many other award competitions.

What time is left over when he’s done writing ad campaigns and screenplays (his other writing passion) he devotes to the bass guitar. He’s confident that someday, he might even be good at it. (And while he wrote the brief bio you’re reading, he assures you he’s not just being modest.) He is married to a wonderful woman named Amy and is the dad of two fantastic kids named Troy and Penelope.

Dana has worked in the ad industry for over 20 years, but you’d never know it looking at him – he’s fit as a fiddle with a fitness obsession. He’s created campaigns for clients like McDonald’s, Volkswagen, and State Farm Insurance as an art director, a writer and a creative director. He’s held positions for agencies in Boston, New York and Austin, Texas and has worked for some of the most highly lauded shops in the industry.

Much of Dana’s advertising work has garnered international recognition and been featured in Communication Arts, Creativity Magazine, and Lurzer’s Archiv. He doesn’t let it go to his head, though – give him a racquetball and time to spend with his beautiful wife and two kids and he’s a happy man.

Today, Dana lives in Kansas City, having moved there from Houston and his beloved Las Vegas, where he sat on the board of assorted magazines, theatres and contemporary arts centers and where he ran a popular gallery in the city’s rapidly emerging downtown.