Some advertising folks are left brain; some are more right brain. Dan can only be described as whole brain.

Insatiably curious, keenly interested in consumer behavior and a lover of the original and unexpected, Dan is a strategist’s strategist.

His sharp, nimble approach is the hard-won result of a twenty-year journey that began at Procter & Gamble and Sara Lee, where he developed breakthrough strategies for several well-known brands. With that rock-solid start, he moved on to the “What If?” innovation consultancy, first in London and then to help set up their Asia office in Shanghai.

For five years, Dan had the pleasure of asking global brands like Astra Zeneca, Novartis, Philips and Coca Cola, “What if you…?” From there it was on to a vp/strategy position for McCann’s Tel Aviv office, and now we work with that well-traveled brain of his.

Dan hails from Manchester in the UK, so his Man United fandom is totally legit. His strategy for enjoying life is to play footy with his kids and to explore Israel from the seat of his bike, Lycra shorts and all.