YouTube Space Lab. Copywriting.
Working on the Google Space Lab project had us over the moon.
Space Lab was a competition geared toward stoking kids’ interest in space – engineering and technology, too, but especially space. Kids were invited to submit ideas for the experiments they would conduct in space if they could, with the winning idea carried out for real. But while this was a fun program for kids, it was also serious science – in fact, the panel of prestigious judges included Stephen Hawking.
For this project, Eitan worked with YouTube, the Google Creative Lab, EMEA, NASA, ATP, Weir+Wong and Toaster on Space Lab for a full six months. As the team’s associate creative director and senior writer, he was charged with developing the voice of a global campaign that was translated into nearly 20 languages.
We and our Space Lab partners worked so closely together for so long, it was kind of like being in space.
He worked on a script that was read by orbiting NASA astronauts (a career high point, with absolutely no pun intended), a YouTube masthead spot with over 5 million views (so far), a global Google homepage promo and an entire website that received over 10 million hits in its first week. (Not to mention an idea that let viewers blast-off into space right from their living rooms via Google Earth.)