Windman. Branding & Website.
A company known for unforgettable events needed an equally memorable brand
Windman is a manufacturer of sorts: they create memories.
They are the event planners to call when you want to give your guests an experience they’ll never forget. (And when you don’t have the time, energy or wherewithal to stay on top of the millions of details it takes to pull off such a daunting feat.)
So when they came to us looking for rebranding and a redesigned website, we accepted the challenge with great relish. Windman knew that if you’re going to tell people you’re a cut above, you’d better look the part.
Right away, we recognized that our two companies are kindred spirits. When we were asking them countless questions, they never thought, “Is all this that important?” because they knew first-hand that creating something great depends on getting even the smallest details right. They also had a keen understanding of the importance of execution. Just as invitees to an event don’t care how much work went into it, they just want it to be great and to go off without a hitch, developing the perfect strategy is meaningless if it doesn’t come to life in the execution.
For Windman, we believed that execution had to combine excellence and a subtly premium feel with approachability – after all, the events they create are not just top notch; they’re fun in one way or another. (Take a look at the nifty movement we applied to the website)
As it usually does, it all came down to creativity…ours to capture and express Windman’s. They have so many repeat customers because they have virtually no repeat events. That level of originality is something we strive for at natie, too.
