Vessl. Branding & Website.
Treatments so advanced, they’re changing medicine.
Not to mention lives.
When VESSL first contacted us, they weren’t even called VESSL. They were MGVS. And they were a fifteen-year-old medical company developing treatments for chronic conditions that were just this side of science fiction – truly amazing stuff.
The problem was their brand:
It was simply not capturing the passion and excitement of what the company was working so hard to do. Over the course of a few months, we developed a new brand for them based on a strategy we developed together. That included a new name (from thirty contenders), a new logo design and visual identity, a corporate manifesto, a new website design and copywriting…and then we developed an investor presentation based on their new brand.
When your product is as exceptional as VESSL’s, your brand has to be, too.
VESSL researchers had found a way to take a patient’s own epithelial cells, grow them in a culture and then use them to line synthetic blood vessels. This cutting-edge technique produces a blood vessel that simply functions much better than an unlined vessel and offers an effective treatment option to patients who may not have any other ones – for example, for people suffering from peripheral artery disease (PAD). In PAD, the vessels carrying blood to the extremities become blocked, depriving the feet and hands of adequate oxygen. In the worst cases, gangrene sets in and amputation is necessary.
Thanks to VESSL, people will be living more active lives with a lot less pain.
As healthcare becomes more advanced, it seems like we sometimes lose sight of what all the technology is for: it’s to help people. To help them see more sunrises or let them get down on the floor and crawl around with their grandchildren – to do things most of us take for granted.
The prospect of offering people hope for a future that’s a little brighter is what drives the people of VESSL. And offering them a brand that captures what they’re all about is what drove us.