Style Room. Branding & Website.
Styles change. So it was time for Style Room’s brand to change, too.
Style Room is a fashion lover’s ultimate dream. We mean, who wouldn’t be thrilled to spend five or so hours taking a private guided shopping tour of the studios and showrooms of top New York City fashion designers to chat with them, check out their latest collections and have an opportunity to purchase whatever they fall in love with for 45% to 65% off retail? (Did you think we were exaggerating when we said ultimate dream? Nope.)
And not only is it as popular with men as it is with women, it’s catching on in some pretty unexpected ways, too.
Evolving the Style Room brand to make it look fabulous.
Corporations are offering Style Room shopping tours as rewards for their top-performing people (as well as their spouses). Educators are taking groups of design students for a behind-the-scenes look at the day-to-day workings of the fashion industry.
Needless to say, after our first meeting, we were as anxious to get going as a model is to get out on the catwalk.
As anyone in the fashion business knows, first impressions are everything. And you only get one chance to make them. So we evolved the Style Room logo to better reflect their sophisticated-yet-completely-approachable personality. We audited and overhauled their entire visual identity system. We redesigned their website to make it a little less Main Street and a little more Milan. Then we topped it all off with the perfect accessory: head-turning online banners that showcased Style Room’s unique VIP tours and encouraged viewers to find out more.
Let’s just say the critics raved.
Style Room is all about helping people look fabulous. It was an honor (as well as a heck of a lot of fun) to be asked to do the same for them.