- Consumer Goods
- Start Ups
Stukkit. Brand strategy, Storytelling, Naming, Logo, Video + website.
One of those products you’ll wonder how you ever lived without.
Meet Stukkit, an amazingly versatile way to temporarily stick your phone or tablet (and lots of other things) to just about any surface, any time you want to keep your hands free. We named Stukkit and developed its brand strategy, and then we designed and wrote just about everything for this ingenious little product.
We created a product demo video and the e-commerce site, too. All of which is coming your way soon.
After going through our strategic process for how to position the brand, we came up with a name that we felt captured the spirit of this simple, fun, yet incredibly useful product. Then came the development of a voice that was equally fun and engaging…a complete visual identity along with original icons and a new logo that tied it all together…and a manifesto and tagline that quickly became their rallying cry.
Stukkit is an adhesive square that’s super strong, durable, washable and reusable…which is huge, because once you try it, you just keep on thinking of new ways to use it.
Yes, it’s so darned simple it had us asking, “Why didn’t we think of that?!” After all, how many times have you awkwardly juggled your phone with one hand while trying to do something with the other one? Or maybe dropped it into your mixing bowl as you were attempting to follow a recipe? Or ruined a time-lapse video because your phone fell over midway through?
For Stukkit, we were pretty versatile, too.
To help get this brilliant little product into people’s hands (onto their phones, actually – have to keep those hands free!) we also designed, wrote and developed their site (on the e-commerce platform Shoppify) which will be live soon.