Sightec. BRAND STRATEGY, STORY, LOGO, VISUAL IDENTITY + WEBSITE.
After years of flying under the radar, they're ready to share their story.
The self-flying cars of the future aren’t as far away as you may think, and Sightec is making sure that these autonomous flying vehicles and drones will be safe and reliable. Whether for inspection, delivery or people transport, autonomous drones are going to be the reality of tomorrow.
For nearly a decade, Sightec focused on research and development, improving and honing their powerful computer vision technology to find better and smarter ways to solve the challenges drones face with autonomous flight. After successful proofs of concept and partnerships with leading drone and aerospace solutions companies, Sightec was finally ready to share their amazing story with the world. And we delivered it.
Natie was brought in to build their brand from the ground up. We tackled this technologically advanced and complex story and delivered a brand to match their passion and innovation. Looking to recruit top talent, attract new investors and state their vision and purpose in this hot industry, they needed a brand that conveyed confidence, passion and expertise – everything they already had internally but weren’t showing outright. After a month, we delivered their brand strategy, a visionary and compelling manifesto that’s being harnessed to express their vision. All topped off with a new tagline – Making Autonomous Fly.
Next came delivering a modern and meaningful logo. Inspired from the wings of birds of flight, combined with an eye (representing vision and humanity) their logo combines the elegance and grace of flight with cutting edge technology. It finds that balance between hi-tech and compassionate human spirit that’s all Sightec.
The new, modern visual identity extended to all corporate deliverables such as stationery, presentations, signage, brochures. And to top it all off, a sleek new website with stunning imagery and copy that tells a highly technical story but in a thoroughly human way. Check it out here.
