- Consumer Goods
Sexy Beast. Branding.
Sexy Beast needed rebranding
to convey their luxury brand.
Much more than your typical dog grooming product and fragrance line, Sexy Beast is a comprehensive maintenance and styling system designed to keep the pampered pup looking (and smelling!) fabulous while extending the time between grooming appointments. We’ve worked on a number of luxury brands here at Natie, but this was a first!
After spending time getting to know the company’s incredibly cool founders, we created the brand voice of Sexy Beast (designed by the incredible Karim Rashid) and were responsible for all of the written materials.
Sexy Beast lets dog owners indulge and spoil their best friends big-time while making trips to the groomer a little less frequent. Great for the dogs…and for those who love them.
A luxury brand for dogs? At Natie, it’s just another great day at the office.
Sexy Beast is also a great example of why we love coming to work every day: we get to work hand-in-hand with smart, passionate people and use our creativity to help guide their vision and make it a reality.
We’re always working on something unique – and body products for dogs sold alongside famous “human” brands in super-high-end stores certainly qualifies. And as one final benefit, Eitan has never looked so well groomed!