- VC FUND
Building a complex website from the ground up
Rhodium is a venture capital firm focused on technology apps, disruptive and innovative digital products like Yotpo, Outbrain and BestTV – and socially responsible initiatives, among other amazing things.
Led by Daniel Recanati and his merry band of big-idea-spotting-go-getters, Rhodium wanted a new look for their corporate website. As a destination for start-ups looking for funding as well as investors looking for the next big thing, their site needed to convey their understanding of innovation along with their forward-looking vision to disparate audiences.
A complex website that doesn't look that way
Comprising more than 150 pages, this was a huge site. No mere introduction to the company, the Rhodium website serves as a clearinghouse for resources and information. It includes descriptions of companies Rhodium has invested in; biographies, social media handles and contact info for everyone at the firm; industry information, news releases and much more.
And while we were at it, we made the site responsive to the platform it’s being viewed on (desktop or mobile), enhanced the site’s UX and made it a useful resource for aspiring entrepreneurs, investors and others. We can think of no better testimonial than the fact that over the years, Rhodium has brought us in to consult with a number of innovative start-ups and early-stage companies on branding and marketing.
Future, here we come.