Nutrino. Branding.
Nutrino. A nutrition revolution that starts with science.
Our bodies have a lot in common, but we have a lot of differences, too. So the founders of Nutrino set out to come up with the best foods for a person to eat based on his or her unique biochemistry. To help them tell their story, they chose a number of items from the natie menu: a full-on brand strategy and copy writing which culminated in their overarching brand voice, manifesto, tagline and website.
It was important for Nutrino to convey to consumers that what they offer is based on extensive research and data. It’s all built on a scientific foundation – the exact opposite of a diet fad. But this had to be communicated in a friendly, approachable, but still authoritative way.
There’s nothing else like Nutrino. Because there’s no one else like you.
For the strategy and storytelling components, we had to discover the way Nutrino approaches what they do. Your family history, where you live, your ethnicity, how much you exercise, and so many other factors affect your metabolism and the nutrients your unique body needs to operate at its best.
By gathering data from wearables and other sources and incorporating the latest research, Nutrino is able to go beyond things like food groups and pyramids to develop a detailed and optimized nutrition plan for each client based on his or her biochemistry, lifestyle and goals.
It’s not just about eating better.
It’s about eating best.
Nutrino is nothing short of a nutrition revolution. It brings us beyond the old good vs. bad approach to the things we eat. Nutrino is all about good vs. better vs. best. And they don’t just tell you the best food choices for you; they actually help you find them with an app that alerts you to nearby stores and restaurants that carry what you should be eating more of.
Because what’s the good of knowing what to do if you don’t know how to do it? With Nutrino, you get both.
What’s more, Nutrino have also just announced their partnership with Medtronic to bring advanced nutrition insights to people living with diabetes. It’s a great achievement for this fine company as it’ll help them take personalized, contextual and digital nutrition to the next level for the benefit of people living with chronic conditions.
More power to them.