- The rebrand
Hi. Nice to meet you. (Again.)
THE NATIE REBRAND STORY.
There’s never a dull moment at natie. Over the past few years, we’ve had the good fortune to work on some incredible initiatives with some amazing clients. (Thanks, by the way.) We’ve worked on branding or rebranding projects for lots of companies, big and small, and we’ve enjoyed every step of the way.
If there’s one thing we can recognize, it’s a brand that needs to evolve.
As we gained experience and expertise, it became clear to us that our brand needed to evolve a bit if it was going to continue to reflect our capabilities. It was like a favorite tee shirt that you put on one day and think, “Hey – what happened?” We had simply outgrown it.
As we sometimes tell our clients, the best brands seem like how they truly are. The surface – the part we see – matches the substance beneath. Or it should.
Time to taste our own medicine.
So that’s why we’ve undergone a complete rebranding: to better reflect the dynamic agency we’ve grown into. And we couldn’t be more proud of the results. From evolved messaging and a more personable logo to a new typeface and completely revamped materials across the board. Business cards, internal and external documents, schwag – we revisited everything. And let’s not forget this brand spanking new website, too.
We’re still the same old natie.
Only now we’re the same new natie.
Mind you, this isn’t a caterpillar turning into a beautiful-but-unrecognizable butterfly. It’s more like the young adult in whom you can still see the kid. A lot has changed, but we’re natie at heart, and we couldn’t be anyone else if we tried. (Not that we’d want to.) Same voice. Same creative company.
We’re as optimistic, as enthusiastic, as curious and as hard working as ever. We’re just a little more refined. A little more thoughtful. A little more grown up.
A little more, dare we say it...mature
A few other things we still are? We’re still a small core team of ten or so key folks around the world who work well together because we share the same beliefs about communications, the same values and the same very high standards. (Plus we just plain like each other.) We still always strive to be nice and respectful to our clients, our various audiences and one another. We still offer clients the same range of creative services. We still love what we do and our work will continue to show it.
It’s the perfect time for the world to get to know natie better.
Because to us, this is natie at our best.