Google Israel. Branding & Animation.
Bringing a Google initiative home through branding and animation.
When Google Israel was searching for an agency equally strong at digital and traditional design, Natie was their agency of choice.
As part of their initiative to support small businesses, they launched a campaign called “Getting Israeli Businesses Online.” It was part of a larger global program through which Google would give small businesses a free website, hosting, data storage and technical support. Since Eitan had worked on various aspects of this international campaign in the US and the UK, Natie seemed like the perfect partner to localize it for the Israeli market.
And we were, judging by the tremendous and unprecedented (for Google Israel) success of this campaign.
Our branding and animation helped one very big business… and countless small ones.
We started by developing the program’s visual identity and voice, designing and writing the copy for a complete website, creating an animated video promoting the program and designing its YouTube masthead banner. This work was then extended to brochures, collateral and a national print and radio campaign.
Google Israel as well as small businesses across the country found exactly what they were looking for.