Full Circle. Branding.
Full Circle needed to create a brand that represented their environmental consciousnesses.
Many of the cleaning products you use in your home have the opposite effect on the environment. They’re not always made in the most worker-friendly conditions, either.
Full Circle cleaning products are different: they’re biodegradable and made from renewable and sustainable resources, so they’re as gentle on the earth as they are on your floors, walls, countertops, etc. And they’re made in a way that’s better for the people making them, too. So we were understandably excited when we took on a complete branding assignment for them: logo, tagline, copywriting, packaging, ads, social media presence and collateral…everything except their website, basically. Soup to nuts, as it were.
Creating the Full Circle brand was a team effort – with a global team.
Befitting products for a cleaner world, this was a truly global effort. Our client was in China, we were at Natie HQ in Tel Aviv, our art director and designer were in Boston and our writer was in New York. And there was no actual product yet.
Four months of crazily coordinated meetings, video sessions, calls and conferences in 4 different time zones later, the brand was ready.
Today, you can find Full Circle in stores like Bed, Bath & Beyond, Target and Williams-Sonoma. Not to mention the cupboards and shelves of earth-conscious consumers everywhere.
