exVo. NAMING, LOGO, VISUAL ID, COPYWRITING + WEBSITE.
Introducing the future of events and its brand
An exVo is a live Expo, conference, or event with a fully-integrated, parallel, virtual dimension. And it’s tailor-made for today’s reality with both in-person and virtual attendance. It’s an incredibly immersive experience unlike anything you’ve experienced yet.
Live, Interactive Networking? Check. More rewarding and immersive? Check. Over 150 known properties to host your event? Check. Conference sessions that feel real, a self-service production control center plus a new world of opportunities for exhibitors and sponsors? Check, check and check.
As you might know, Allseated is a global leader in event planning software, leveraging gaming and VR technology to make event planning efficient and collaborative. With the global pandemic and literal shutdown of the events industry, the way events and conferences were held needed to make a speedy radical change. They’d already been working on a new solution for virtual events, so the timing for this was spot-on.
We’ve been working with Allseated hand-in-hand for over 2 years, having delivered their whole brand. So when this same along, we were already very familiar with everything about them. We helped craft their solution’s brand strategy by understanding everything about it. Then came the name: exVo. Following that, a story and messaging in a new world. No simple feat when massive changes were (and still are) taking place on a daily basis.
We also delivered a complete visual identity for exVo, including the logo, web design, marketing materials, and more. The visual brand leverages the Allseated brand, pulling in the same color palette and fonts, but with a darker and more sleek, technological vibe.
As exVo events are based in both the physical and virtual world, we wanted the brand to feel more edgy and futuristic. That’s why exVo has unique graphical elements that help it stand out from the other Allseated products. In short, it’s pretty damn exciting to look at.
exVo is a platform for creating immersive, exciting virtual experiences to keep attendees engaged. With keynote sessions, networking opportunities, and fully customizable branding capabilities to bring spaces to life, it’s pretty cutting edge. There are countless opportunities for audience engagement, and it’s one of the ways that exVo brings live event experiences to virtual events. That’s what the brand is all about.
No matter what kind of events are being planned, this revolutionary platform lets everyone in the industry – exhibitors, attendees and sponsors alike – get a lot more done in a lot less time. It’s all about teamwork and that’s how it felt working with them, as always. Like the good people at Allseated say, look at how easy it is…when you imagine together.