EO Israel: Website
Entrepreneurs Organization is a global network to support and encourage entrepreneurs everywhere, and it’s the only organization of its kind in the world.
By offering peer-to-peer learning, unique experiences and access to relevant experts, EO helps people become entrepreneurs and entrepreneurs become successful.
When they wanted to start an Israeli chapter, it was essential to get them up and running as quickly as possible (even by fast-paced entrepreneurs’ standards). And one of the most important tools to accomplish that was a branded website. That’s where we came in – Eitan is a founding member of the Israeli chapter.
A website to connect Israeli entrepreneurs to each other… and the world.
We designed a website to provide profiles of chapter members as well as to highlight local and international EO events. The site includes blog posts, the EO video, all the member profiles, and more information of special interest to entrepreneurs and updates galore. Check it out here.
EO Israel: Promotional Video
A video for entrepreneurs,
made by entrepreneurs. (Us.)
When you’re an entrepreneur, nobody really understands the issues you face day in and day out – except your fellow entrepreneurs. They’re the only people who can say, “I know how you feel” and mean it.
So bringing entrepreneurs together to share ideas, experience, wisdom, mistakes and frustrations is what the Entrepreneurs’ Organization is all about. With 11,000 members in 48 countries, they have a great story to tell. And we were especially excited to help them tell it, considering our very own ECD and founder, Eitan Chitayat, is an EO Israel founding member.)
And while the businesses these entrepreneurs are devoting their lives to varied widely, from purpose-driven media to food education to public speaking training, their outlook and passion were remarkably consistent, as were what they wanted and needed from an organization like EO.
Long days, late nights, short deadlines – we’ve been there.
After spending some time getting to know our subjects, we partnered with our pals at Plain to create a promotional video to introduce these entrepreneurs to the world along with EO Israel. To share their insights about what drives them to succeed. And what drives them crazy. How they make it through a day that seems like it will never end. And what keeps them up at night.
Most of all, we wanted to show why, with everything they have going on in their hectic lives, they all made time for EO Israel. Their answer to that question made as compelling a case for EO Israel as we could have hoped for. Like our indefatigable and visionary interviewees, our video was a big success – so much so that we are currently developing a complementary social media campaign to spread the EO gospel even farther and wider.
EO Israel: Entrepreneurs Handbook
When it comes to entrepreneurs,
maybe we didn’t write the book.
But we certainly designed it.
Entrepreneurs Organization is a global network of independent young entrepreneurs that started their Israeli chapter last year. EO is introducing the world to some incredibly impressive talent from Israel (and elsewhere), and helping them tell their story to other entrepreneurs from different backgrounds and industries has been an exciting challenge. And this story is captured in a book: The EO Handbook.
This handbook presents a variety of success stories from business leaders big and small within the larger context of Israel’s tradition of innovation and creativity.
This wasn’t just EO’s handbook. It was their face to the world.
Natie branded, designed and illustrated the book so EO could show a sophisticated, smart and savvy face to the world. We wanted it to be a feast for the entrepreneur’s eye as well as her mind and heart. And we’re happy to say the response to it has been incredible. (Now, like the entrepreneurs described within, we certainly didn’t do it alone – far from it. We partnered with our friends at Schreiber Media, who led the content push and published the handbook.)