Delivering great digital
billboards for DHL.
Eitan worked on this campaign with art director Jon Magner at Ogilvy & Mather in New York. Its objective was to tell the world that DHL was bringing world-class customer service back to shipping.
One of the best things about the DHL assignment was that it allowed for the creation of non-traditional advertising on one of the most high-profile digital billboards in the world – the Reuters building in Times Square. Yeah, baby!
One amazing location. Five digital billboards
Couple that unbeatable placement with a client that gave the team a lot of independence and trust and you have a project that was a complete blast to work on. The result was five different executions that were fun, compelling, engaging and huge.
And the cherry on top? The Reuters building was a mere five-minute walk from the office, and the campaign delivered a bunch of awards. (Okay, make that two cherries.)