When a conference is called Bubbles, you know you’re creating a fun brand.
It’s hard to apply the word “work” to what we did to create the brand and visual identity for Bubbles. It was simply too much fun. Bubbles is a conference headlined by serious A-listers and thought leaders eager to discuss big ideas and all the hot topics of the day. (This pilot conference was on economics.) Befitting its name, a Bubbles conference is a very relaxed and informal gathering.
An event as fun as the brand? Check.
We designed the logo and wrote a tagline to capture the light mood. Our work helped kick off Bubblesfest, their inaugural event, and appeared on signage, coasters, t-shirts, lights, snack packs, stamps and other pieces executed by BBDO Gitam. (Bubblesfest was produced by Natie client and partner, Windman Events.)
Bubbles is the brainchild of EO Israel member Maya Elhalal-Levavi in collaboration with Dan Ariely and EO members Shay Windman and Abigail Tenenbaum. (Hiccup.)