Better Place. Branding.
Creating an animation to make sure staff all over the world are all on the same page.
While Better Place is no longer around, when this was created it was the start of a dream, and it was important to the senior team that everyone know what Better Place was all about. They approached Natie and asked us to conjure up a creative animation that conveyed their core values to their global staff, wherever they might be. Incorporating Better Place’s look and feel, we wrote, illustrated, recorded and animated this piece in close partnership with our far-flung team, working around the clock at lightning speed.
Animation is especially good at tying a story together.
With a simple, colorful visual style and a structure that makes the message itself memorable, this animation features transitions between scenes that are clever, occasionally whimsical and that tie everything together and give the film a really nice flow (one of animation’s most powerful and appealing characteristics).
All in all, we thought we ended up in a pretty great place ourselves.
