Besides the basic pleasure of creating exceptional work, there are honestly very few honors in adland. One of the most prestigious without a doubt is being the recipient of a one show award. For those of you who aren’t from my industry, it’s a biggie and one of three leading award shows in the world (the other two being cannes and the clios).
For the one show, the jury considers over 18,000 entries from around 60 different countries in every advertising category – digital, tv, social media, integrated, print and radio, etc.
Winning a pencil (that’s the award given in bronze silver, or gold) is huge.
To serve as part of the jury that helps determine who is bestowed these awards is huge-r. As a professional in my field, I’m extremely grateful to have been approached by the one show to do just that. I’m post-judging today and, hundreds of entries after the fact, I still feel the creativity and how it’s truly thriving – all the way from australia and guatemala, to sri lanka, south africa, the states, europe and beyond. Some of the work where new media and technology was applied to radio (my category) was outstanding and it was eye-opening to experience just what you can do these days. In other cases, where there was nothing to marvel at beyond the simplicity of a killer idea, I just sat there smiling to myself in envy, wishing I could have been the one to produce such incredible work.
I guess all I want to say is that I’m humbled. There’s some great creative work out there and I’m proud of my peers. It’s days like these that I’m reminded of exactly why I love what I do.
Now, back to doing.