Yohji Yamamoto. Copywriting.
Naming and copywriting for an internationally revered design legend
Yohji Yamamoto is a Japanese fashion designer based in Tokyo and Paris. A master tailor, his work has been honored around the world for its incorporation of distinctively Japanese design elements. So when his London team asked us to help launch his signature fragrance collection in Paris in March of 2013, we smelled an irresistible opportunity.
When you’re writing for an international artist, every element gets a little extra extra extra scrutiny.
As part of this project, we had the chance to preview the bold new scents in-house. Suffice it to say, the mood here at natie was spicy and alluring for weeks.