- Consumer Goods
Making a global brand modern, contemporary and fresh.
Waterlogic is one of the leading water filtration companies in the world, so we felt pretty privileged when they asked us for help with their branding, which had gotten kind of tired and mired in the past. Sometimes, an outsider’s perspective can help you see yourself in a new way, and that’s what happened in this case – we didn’t just update Waterlogic’s brand; we showed them a whole new way to think about their company and what it stood for. They do simply incredible things with their filtration technology and we wanted that spirit to come across in their brand.
We were true partners, travelling all over Europe to meet with their many team members, coordinating Skype calls spanning several time zones and just really being made to feel like an integral part of their company, so much so that we were called on to develop packaging for them years after our relationship began.
Every expression of the Waterlogic brand was brought up to date.
We delivered a new logo and tagline, a mission statement, a fresh voice and an entirely new visual identity that captured their essence and brought it front and center. Adding to the pressure was the fact that this all came at a pivotal time in their company: they were about to be listed on the London Stock Exchange. It goes without saying that there was a lot at stake for them and for us. Since a strong brand is as important to a company’s health as clean water is to a person’s, we were thrilled that they turned to Natie.