Building a brand that’s all about communication – an interesting challenge.
Vayomar offers a variety of services that enable companies and leadership teams to identify, articulate and achieve their goals. They came to us because they wanted their brand identity to be as clear as they encourage their clients to be.
Our first step was actually more of a dive: to immerse ourselves in their company so that we could fully understand their mission, their leadership team and their target audiences. Only then could we develop a communications strategy. All of us, including the Vayomar team, learned a lot from the process, and we arrived at a tagline that conveys the essence of their brand: “The power of being heard.”
Vayomar’s brand had to speak clearly if it was going to be heard.
After that, we were ready to tackle all the rest of the deliverables. The logo, the identity system, the language, everything we did for Vayomar had to communicate clearly, effortlessly and simply (though never simplistically). Because that’s what the company, and therefore the brand, is all about. That’s what they enable in their clients. That’s “the power of being heard.”
It’s gratifying to see Vayomar continue to make inroads in the international market and to build their business on the solid foundation a clear, well-defined brand provides.