A world where banking software start-ups stand out.
Software start-up Paretix offers a technology solution for banks, that provides their people with the information and tools needed to best serve the banks end customers. In this specific crowded b2b market, they knew they needed to stand out. Their offering was new and different, and their brand needed to stand out, as well. So they came to us looking for a well thought out position, their story, a new logo, tagline and visual identity.
Paretix speaks bank.
Not just big data.
Banking software in general is all about data and numbers. But Paretix know that the people using their software, and their interaction with it, is just as critical a factor in banks succeeding at selling their products to clients.
Paretix’s products consider the human factor and are designed to best serve the needs of banks and their teams. It’s about giving people (in this case Transaction Banking Sales Officers and Relationship Managers) the insights and information they need to make the right decisions. Following a robust strategy process, we crafted the story and a tagline that really hit the spot.
Where data empowers people.
If you’re doing something differently, say so.
Paretix approaches what they do differently than their competition, and they wanted a brand that reflects that. So we stayed away from the usual suspects when it comes to color.
Our recommendation of yellow brings something fresh and energetic to the table (or shall we say counter?). And the logo reflects what Paretix is all about. Data and People. Together. The overarching concept is about being more approachable than what you might expect from a fintech company – all while remaining professional, contemporary and different.