- Consumer Goods
Creating a brand for a whole new way to communicate – with Ogo.
Remember when emailing and other ways of staying in touch had to be done on a computer? (Come on, it wasn’t that long ago.) Then Ogo came along, and suddenly there was a way to do all that while you were on the move.
So Eitan and the brand integration group at Ogilvy (led by Brian Collins, Clark Morgan and Weston Bingham) were understandably excited when they got the opportunity to create a brand identity along with advertising for this liberating new device.
The Ogo brand was all about communicating. Appropriately enough.
To introduce Ogo, he and the team combined striking designs with verbs that described all the things you could do with this great new technology: flirt, tease, vent, etc.
When pieced together, these messages told a story that had consumers actually looking for Ogo ads.
All this was in addition to Ogo’s logo and other ID elements, their packaging, their quick-start guide… just about everything. When consumers were on the go, they could hardly miss a message from Ogo. Which was perfect.
And while this work appeared at the dawn of the SMS age (and things have sure come a long way since then), we think it still stands up very well.
Great work is timeless that way.