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Inneractive. Branding & Website.
Creating a technology brand with a distinctly human touch.
While Inneractive’s competitors are extolling the virtues of technology above all else, we saw an opportunity for Inneractive to stand for both: amazing tech, yes, but tech that never forgets the people it is meant to serve. And that point of view informed everything we created for them: their new logo. Colors and typography. The tone and style of their writing. Their website. Animation. Everything.
Many people don’t realize it, but when they see ads on their phones or tablets, they probably got there with little to no direct human involvement. Despite levels of targeting that often leaves the typical consumer thinking, “How did they know I was shopping for that?”, such ad placements are automated more often than not.
This is the programmatic ad buying revolution, and unless they’re in advertising or media, people don’t even realize we’re in the middle of it.
Ad buying may now be automated.
But we still build brands entirely by hand.
And Inneractive may just be the most revolutionary programmatic platform of them all.
Without getting too much into the technical side, Inneractive lets websites and publishers make sure they’re getting the best price for their valuable space. And for advertisers, they make sure their ads are getting in front of the right people and in the most engaging way.
Inneractive fulfills the promise of programmatic ad buying by making sure it’s not just automated, but smart, relevant, engaging and profitable.
So in developing a complete visual identity and website for them, one of our primary goals was to ensure that all communications for Inneractive captured the humanity of the company in addition to their formidable technological expertise. They’re really an amazing bunch.
Ultimately, advertising is about making a connection between people – the people behind a product or service and the people it was created for. Done properly, programmatic ad buying is simply a more efficient way to make that connection.
And we’re happy to be the people they trusted to do their branding for them.