Fly Berlin Conference
FLY, a conference on innovation
and creativity, needed some
innovative and creative branding.
Fly, Leadel’s October 2013 global conference in Berlin, brought together some of the world’s foremost thought leaders to explore the topics of innovation, creativity and success.
We were charged with branding the conference in a fun, unique way, from strategy to execution. Fly embodies the idea that anything is possible with a little imagination, a concept we brought to life through the conference name, tagline, logo, branded writing, business cards, social media and collateral design.
Natie’s branding was represented at the Fly Conference in more ways than one. In a project replete with fun moments, perhaps the high point was collaborating with Ivri Lider of The Young Professionals on a video made especially for the conference.
Berlin is Ivri’s favorite city, and he wrote a love song to it called, “Fuck Off Berlin,” which he was only too happy to adapt for our conference. And all the attendees were only too happy to be on the receiving end of Ivri’s suggestion. What can we say? It was that kind of conference.
As a final feather in our cap, we’re pleased to add that Eitan was invited to speak at the conference and represented Natie in Berlin…das ist cool!