Chrome Super Sync Sports. Copywriting.
Writing for Super Sync Sports.
From A to Z.
Chrome Super Sync Sports is a fun web-based game. It lets you sync up your smartphone or tablet to your computer and play sports by running, cycling and swimming just by moving your fingers. Once your device is connected to your computer, you pick one of fifty athletes and you’re off. Your friends can even play against you on their phones using your computer. In a word, it’s a blast.
As with the Space Lab project, if there was writing to be done, Eitan did it: he was charged with developing all the names of the characters, the copy, all the dialogue the characters spoke, the instructions – everything.
Needless to say, Super Sync Sports was a team effort.
Super Sync Sports was another brilliant Chrome experiment and was a tremendously exciting thing to be a part of. The brainchild of Google Creative Lab in collaboration with Weir+Wong (pause here to give those amazing partners the credit they deserve), you have to play the game to believe it.
On your marks…get set…race for your place on the world leaderboard! Play it now here.