Alexandra Mor. Branding & Design.
Branding and design
for our favorite designer.
Demi-couture jewelry designer Alexandra Mor has wide-ranging interests, and they all seem to make their way into her fabulous jewelry designs in one way or another. We’ve been working with her since day one, and it’s been a pleasure helping a company that’s all about their customers looking good get a little of that themselves. We’ve worked with Alexandra on everything from strategy, branding, graphic design, books, brochures and gifts to catalogue lookbooks, branded copywriting and email newsletters – it’s a hugely varied body of work.
Why do some pieces of art or jewelry become heirlooms, while others get placed in a drawer and forgotten?
What magical spark elevates something and makes it timeless and impossible to part with?
Exploring this question is what drives her, and every piece she creates is an answer.
With Alexandra it all starts with design. (We can relate.)
When Alexandra makes a piece, design comes before all other considerations and arises directly from whatever is inspiring her at the moment, be it her family, an old book of poetry, architecture, ice-lolly wrappers or gemstones.
But no matter what is inspiring Alexandra at any given moment, she always inspires us. Her business is growing at an incredible (and much-deserved) rate, and it’s not just gratifying to work closely with her on her brand; it’s always very exciting, too.